We want to become the #1 in the minds and hearts of families in the Netherlands. That is our vision. Our mission is to make the life of families in the Netherlands more beautiful and easy.

Our Customers tell us that happiness not only comes from the big moments, but especially from the small things; a spontaneous pillow fight, a compliment or a hug. That's why we offer our customers room to experience these surprisingly beautiful moments. That is our Purpose. That is how we want to make the difference. 

The mission of the Marketing team is to understand the families in the Netherlands, excite them to shop at Wehkamp and provide a great shopping experience. An experience that makes shopping easier, more relevant and personalized. It is not solely about the final purchase, but about shopping, browsing, getting inspired and the end to end experience. Offline becomes online, and online is mobile.

Marketing is responsible for customer acquisition and engagement of and with customers. We believe that the experience of a customer drives their engagement with our brand and us as an organization. How often a customer returns to Wehkamp is something we can strongly influence, by the experience we offer. Loyalty is not a program, as loyal customers develop by understanding well how we can enhance the customer experience and work on this every day. Innovations such as machine learning give us the possibility to create a fully personalized experience for our customers.

The Creation team is part of the Marketing organization and is responsible for the creation of all content that is visible in the store.

Content is more important than ever. In ecommerce this is the only way of bringing the emotion of shopping to life. The Creation team is responsible for the content strategy and the execution. They deliver assets and artwork according to the brand guidelines. In addition they stay tuned to (tech) developments that will shape the future of content creation.

The team has a dotted line to the creative brand director who is responsible for the creative direction of the brand and brand guideline. To strengthen our brand, we need to be consistent in images, text and stories.

Roles and responsibilities:

• Lead, develop and inspire the large team consisting of art directors, designers, planners, traffickers and studio employees across locations.
• Create all creative concepts and content aligned with our Brand guidelines
• Establish the most efficient and effective ways to create content using and developing technology, balancing internal and external resources
• Measure and analyze the effectiveness of our content to drive continuous improvements
• Work very closely with the Creative director and Category teams

We are looking for an enthusiastic, self-motivated and open-minded Head of Creation to join our Marketing team. Within the Marketing team you and your team are responsible for everything that our Customers helps in selecting product: from inspiring photography to video, AR and copy.  You will work closely with all other Marketing Leads, the Buying and Sales teams and directly report to the Chief Marketing Officer. 

The ideal candidate will possess:

• Successful 5-10 years track record in leading creative teams and/or the execution of creative deliverables (studio)
• Proven E-commerce/Retail experience
• Experience in working with and guiding creative agencies
• Structured and organized
• Customer-centricity 
• Excellent communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues at all levels in Dutch and English. 

This job position is in English on purpose. Although Wehkamp is predominantly Dutch, a number of our board members and some of our Marketing colleagues speak English. Fluency in English is therefore necessary for this position

This is a full-time position (38 hrs/week)