As the Senior Manager, Analytics, reporting to the Associate Director, Analytics, you will transform global client data from all online platforms to uncover key insights that impact our client's business. You go beyond reporting to peel away the layers of data suggesting constructive marketing test, advanced analytics engagements, consumer deep dives, and competitive opportunities to improve business performance on a regular basis. You are ideally based in the Greater Detroit, MI area, but we are considering candidates within continental United States as well.

Responsibilities:

• Work closely with internal Product, Market Analytics, and Media teams to identify business needs; scoping customized analyses to drive increased marketing and business performance.

o Optimization tactics to employ across all online platforms & knowledge of such platforms (Bing, Yahoo, Google, Pinterest Meta Snapchat Google Analytics, Omniture, Search Platforms, DFA etc. )

o Focus on storytelling

o Knowledge of digital attribution methods, marketing mix modeling, measurement frame works, KPI discovery, tracking implementation

• Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards for key stakeholders

• 4+ years relevant Media or Analytics experience to be considered
• Bachelor's Degree in statistics, economics or related field, required
• Ability to Structure Datasets based on multiple tables, Data Transformation, digital tagging, tracking, QA, and maintenance
• Expertise in SQL, Trifacta (Alteryx), PowerBi, Tableau Prep, Power Query, Datorama, Google Data Studio
• Exposure to digital media planning & buying with a focus on standard media metrics, mobile, social, tablet measurement approaches, and an understanding of role of attribution and paths to conversions
• Ability to convey and package technical findings in simple terms

The anticipated salary range for this position is $94,000 - $152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.