Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For  more than 30 years, Fortune 1000 companies and leading nonprofit  organizations have partnered with Merkle  to maximize the value of their  customer portfolios. The agency’s heritage in data, technology, and  analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its  combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology  drive improved marketing results and competitive advantage. With 4,400+  employees, Merkle is headquartered in Columbia, Maryland, with  additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Summary:

As a Salesforce Marketing Cloud (SFMC) Architect, you will design, implement, and deploy Salesforce Marketing Cloud solutions to a wide variety of clients at the enterprise level. You will lead the Marketing Cloud solution design/technical design of larger, cross-cloud marketing projects and/or owns the entire project in those instances where Marketing Cloud are implemented. Must be proficient in following the best practices, code review process and Salesforce platform solutioning & design. Candidate must be self-motivated individual & team player.

Role & Responsibilities:

• Meet with clients to analyse their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Salesforce Marketing Cloud
• Guide customers through the implementation of Marketing Cloud solutions
• Develop marketing automation-specific user stories and lead use story refinement meetings to finalized acceptance criteria.
• Develop functional specifications and business architecture (in close collaboration with Technical Architect)
• Recommend best practices for key Journey Builder/Engagement Studio campaigns/Transactional Emails
• Develop marketing automation-specific project plan/work breakdown structure components in collaboration with Engagement Manager
• Serve as primary point of contact to the client’s Product Owner for marketing automation and/or client marketing team.
• Iterate on solutions through a Build/Test/Review cycle with customer Product Owner
• Offer high-level guidance on marketing best practices.
• Negotiate solutions to complex scenarios with multiple parties and business problems.
• Develop and deliver end-user training with support from Marketing Technical architect.
• Provide guidance to optimizing marketing technical operations.
• Coordinate and deliver User Acceptance Testing
• Create client-based training materials and deliver end-user training.
• Overall responsibility for project success and customer success
• Optimize plans and resources to deliver maximum value to clients.
• Develop and nurture trusted adviser relationships with clients.
• Assist with Account Planning/Management and other pre-sales activities in new and existing clients.
• Influence and coach customers throughout their Salesforce journey
• Coach, mentor and develop junior resources.
• Make decisions that positively impact Customer, Company, and Individual metrics.

Skills & Experience:

• Solid technical background in Salesforce Marketing Cloud, with a general understanding of Salesforce CRM
• Ability to uncover business requirements, develop a technical strategy and be able to create and effectively demonstrate technical solutions that address customer requirements.
• Unique mix of marketing, business case/user story development and Salesforce Marketing Cloud implementation experience, with an emphasis on navigating complex front-end technical and operational environments
• Exposure to integrations, developing and executing data migrations.
• Experience consulting with clients with an emphasis on demand generation, personalization
• Strong facilitation and interpersonal skills
• Understanding of Agile best practices
• Understanding of Marketing Automation Data Governance, Security and Compliance best practices
• Proficient in AMP script, SSJS and other programmatic languages
• Hands on experience and understanding of cross channel campaign development.
• Expert in configuring journeys in Marketing Cloud & managing automations through Automation Studio
• Experience of participating in Pre-sales call for demonstrating POCs
• Management/Contact Management/Workflow Automation/Case Management
• Hands-on experience on Marketing Cloud Connector to integrate with Sales/Service Cloud

Good to have skills:

- Sales Cloud – Lead Management, Account Management, Opportunity Management, Workflow Automation, Case Management is nice to have

- Experience in Apex Programming, Configuration and customizations, Salesforce Integration experience is nice to have

- SAP knowledge is a plus

- Data Cloud, IS – optional

Work Experience: 7 – 10 years

Qualifications:

- BE/BTECH/BCA/MCA  

- Proven experience working with Salesforce Marketing Cloud

- Proficient in troubleshooting complex issues related to Salesforce configuration, customizations, and integrations.

- Ability to adapt to a dynamic and fast-paced environment with shifting priorities.