Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise. 

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands. 

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative. 

Planners must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, as well as the right tools and support needed to execute brilliantly! This role is closely attuned to how markets are activating and performing, and responsible for business intervention as needed. The Planning team is a cross channel team, that partners with central client leads daily, to evaluate, extract, and provide insights that guide activation strategy for on, off and non-premise events. 
 
PRIMARY RESPONSIBILITIES: 

• Develop central activation plans and budgets across all brands / programs, channels, and departments  

• Forecast, track, and reconcile activation budgets 

• Estimate event costs by brand, program, market and tier 

• Deploy market budgets and event allocations by brand, channel, and program  

• Build and own annual, quarterly, and incremental event plans including the planning process, timelines, and communication to internal and external stakeholders  

• Guide activation strategy based on experiential objectives 

• Develop and implement activation strategy and ways-of-working; including sponsorship strategy, guidelines & checklists, approval process, financial process, measurement, and value reporting   

• Track performance and provide regular / reoccurring insight reports by market, brand, and program 

• Streamline communications to / from field activation to ensure brand / central / field alignment   

• Create and provide up-to-date activation playbooks & production guidelines for all brands / programs 

• Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc.  

• Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute 

• Provide day-to-day brand guidance, direction and central support to local event activation teams 

• Lead central projects that drive work improvements or efficiencies 

• Socialize success and opportunities to regions and Diageo marketing community  

• Serve as the daily POC and partner for Diageo clients  

• Consumer marketing and or relevant agency experience 

• Superior project and time management skills 

• Experience executing experiential events / projects within a marketing or communications environment 

• Strong written and verbal communication skills  

• Ability to multi-task and manage multiple workstreams at once  

• Experience with creating client-facing presentations  

• Excellent client relationship building / service skills 

• Strong budget management skills and experience 

• Performance driven with ability to set and achieve goals  

• Data driven and analytical mindset 

• Highly organized and detail oriented 

• Ability to work within a cross functional team (in office and remote) 

• Knowledge and experience in spirits / beer industry is preferred 

• Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook

Perks: 

• Great compensation package

• Comprehensive healthcare plans

• 401(k) with employer match

• Flexible time-off

• 16 weeks paid parental leave

The anticipated salary range for this position is $51,000-$83,375/year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Joining Our Community Built On Creative Generosity 

We aspire to be the most integrated network in the world for a lot of reasons. A big one is to make sure people always have your back. We don’t want talent to be islands at Dentsu Creative. We want this to be the place where you can do the work of your life while having a life. This means, offering an inclusive culture that embraces individual ways of working—a culture that values compensating employees for their contributions in a multitude of ways. For everything we ask of our people to do right by our clients and creative standards, we commit to giving back equally in investing in your unique career aspirations and learning & development needs. Seeing and celebrating our people is where we find joy. When you are a part of our creative network, you get an all-access pass to our global playground. There’s a purposeful, flexible infrastructure for you to jump toward initiatives that excite you in partnership with specialists in entertainment, experience, data, earned attention and more. Your voice and unique lived experience are beyond valued. We want you to be loud, raise your hand and leave your imprint on how we continue building our creative culture while shaping what the very future of creativity can be. So, why not choose your own adventure? Let us be your springboard.  

Four Signature Strengths Unite Us: 

• Boundless Creativity: We run toward the future, forever asking: What’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.  

• Intelligent Scale: Flowing the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.  

• Obsessive Craft:  Elevating the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.  

• Radical Collaboration: Charting new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture and innovation.  

Click here to see how these strengths reflect our Japanese heritage.  

Learn more about how we ground our ambitions in the global Eight Ways.  

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.