Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Total Experience : 6 to 8 Years

Must Have Skills :

• Advanced HTML/CSS
• Advanced in Javascript, Jquery & media query (responsive design)
• Creative suite - Photoshop, Dreamweaver
• Testing suite - Litmus
• Email campaign building/deployment

Good to have Skills :

• ESP platform like Oracle Eloqua, SMFC or Unica
• Working knowledge of digital marketing
• Understanding data (segmentation)

Roles & Responsibilities :

• HTML campaign production and deployment (email development, rendering optimization, dynamic rules)
• HTML Campaign deployment (content set up within deployment tool, applying segmentation, scheduling, quality assurance)
• Work with internal teams and or client teams in coordinating and communicating any client requests
• Responsible for technical skills definition and training of specialists
• Ensure all work being produced meets the highest standards, error free and delivered on time
• Experience with responsive mobile first development
• Work with internal teams on training and providing support in HTML Email Development
• Serve as an expert on email best practices and educating others
• Keep up with industry standards and new best practices in email development
• Provide Email Best Practice guidance to internal and client teams
• Participate in business process due diligence and documentation
• Present to key internal and external stakeholders