Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading non-profit organizations have partnered with us to build and maximize the value of their customer portfolios.

As Digital Strategy Director, you will oversee the digital and mobile marketing strategy and implementation for the marketing campaigns targeting cardmembers to support new programs for a financial services organization. This may include using behavioral and lifecycle insights to target cardmembers with personalized offers, promote engagement, increase redemption and grow loyalty. You will report into the SVP, Client Strategy.

You will be focused on setting up the on-site digital and mobile marketing strategy, placement mix, customer experience flow, A/B testing, creative development, channel delivery and campaign integration, results learning- and strategy optimization recommendations.

This opportunity will require you to work on a long-term assignment and you'll work on-site 3 days a week in their NYC office. You will lead the digital/mobile strategy as an important channel to delivering launch goals, and the end-to-end customer experience requirements, timelines, approvals, issue management, and control systems for campaigns. You will partner with the Campaign strategy lead and the Execution lead, and work with digital teams, domain owners, operations, and UAT to provide a successful launch

Primary Responsibilities:

• Lead the on-site digital marketing plan with marketing and campaign partners
• Partner with internal execution and channel teams on the implementation of digital/mobile plan, including setting up placements and test strategies with digital channel management and UAT before launch
• Oversee digital/mobile creative development to ensure projects are on-strategy, on time and in budget
• Track campaign execution progress with the Execution Lead to ensure records are captured within the marketing workflow tool
• Optimize digital engagement to improve results and create meaningful touchpoints and improve the customer experience based on results and best practices
• Ensure strong focuses on end-to-end customer experience and controls, while also ensuring all the details of the experience are performed to a rigorous controls standard

• 10+ years of marketing and advertising experience required
• Develop omnichannel plans to lead impact on the business including websites, SMS, mobile, and email
• Experience applying data and insight to inform strategies and optimize plans
• Experience with ad serving engines (e.g., Pega or other)
• Experience with digital marketing results reporting
• Bachelor's degree required

The anticipated base salary range for this position is $113,000-174,000. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.