Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

Job Title:

Sr. Copywriter

Job Description:

About Dentsu Creative

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.

Role Purpose:

Work alongside with an art director within the creative department to conceive, develop and produce verbal or textual content for advertisements, which includes creating slogans, catchphrases, messages and straplines for printed adverts and leaflets, writing text for web advertising, as well as scripts for radio jingles and TV commercials.

Key Accountabilities:

• Interpret creative briefs
• Develop creative ideas and concepts, often in partnership with the art director
• Present ideas to colleagues and clients
• Have a clear understanding of digital process and innovations in technology
• Familiarize with clients’ products/services, target audience and their competitors’ activities;
• Write clear, persuasive and original copy
• Ensure that all products are proofed and ready for delivery or posting
• Revise or redevelop ads or campaigns in response to feedback from the creative director, account team or clients;
• Oversee campaigns through the production stage to completion
• Work on several campaigns when required, sometimes under pressure and often to tight deadlines
• Keep up to date with popular culture and trends
• Prepare files and concept boards for client review and presentation

Person Specification:

• Ability to write good, clear copy in a variety of styles with accurate spelling and grammar
• Ability to write advertising copy that is original and impactful that meets the clients’ briefs
• Excellent teamwork and interpersonal skills
• Excellent organizational skills
• Excellent written and verbal communication skills
• Accuracy and highly organized with excellent attention to detail
• Ability to work under pressure and meet tight deadlines
• Possess commercial awareness with the ability to understand the target audience
• Ensure consistency and quality in communication
• Bachelor's degree related to Arts, Advertising, or others
• With atleast 4 years experience in Advertising agency

Seniority Level:

Senior level

All your information will be kept confidential according to EEO guidelines.