Cardinal Path, part of dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.  Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics, and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do. 

The Senior Consultant role at Merkle | Cardinal Path is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops.

Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You’re a master storyteller with data and have a passion for finding meaning in data and delivering insights. In this role, you will have the opportunity to work with industry thought leaders and world class clients.

Duties & Responsibilities:

• Document and critically assess the client’s business and analysis questions for Fortune 500 companies
• Develop complex metric guides to answer client queries
• Provide strategic approaches to data collection and data usage, to align with achieving the client’s business needs and priorities
• Own the relationship with the client, lead projects from initiation through fruition
• Gain incremental client engagements through strong work, visionary thinking, and adaptability
• Develop the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly
• Lead data pull methodology from various web analytics and media analytics tools
• Develop visuals to explain data trends, either via dashboarding or data visualization tools
• Creatively and concisely communicate ‘stories’ using data, aligned with the client’s business needs
• Develop clear, effective, on-the-fly communications in response to client queries
• Manage multiple tasks across multiple projects in a timely manner
• Serve as a mentor to staff- and entry-level team members
• Provide internal guidance to the team to ensure projects are strategically aligned with the client’s needs, and help keep the projects on time and on budget

Required Skills:

• Bachelor’s degree (quantitative field preferred)
• 3+ years of business analysis focusing on performance optimization
• 3+ years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics
• 2 - 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy
• 3+ years’ experience presenting analysis and insights to stakeholders/clients
• Very strong skills in Excel and PowerPoint
• Excellent communication skills including verbal, written and data visualization
• Demonstrated ability to analyze data to generate relevant insights, then construct a convincing narrative for clients

Preferred Skills:

• Familiarity with attribution concepts, A/B testing, and voice-of-customer data
• Ability to manage time effectively across competing priorities
• Use sound judgment to identify issues and escalate them when appropriate
• Takes constructive feedback well and not afraid to ask questions when help is needed
• Experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI
• Contribute to improvements in processes used by analysts
• Giving constructive feedback/mentorship to less experienced colleagues
• Ability to effectively teach advanced concepts to less-experienced colleagues and clients
• Ability to lead a workstream to completion on time and on budget
• Identify growth opportunities with existing clients
• What will make you stand out
• Demonstrated passion for the field of analytics; ability to pick up new skills proactively
• Understanding of major digital marketing channels, such as paid search and programmatic display
• Ability to develop measurement frameworks for clients’ digital programs
• Ability to translate business requirements into specific goals and KPIs
• Demonstrated thought leadership on analytics-related topics, cultivating a unique perspective on digital analytics

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.

Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

The anticipated salary range for this position is $105,000-$115,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

#LI-DB2

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.