Merkle B2B is an award-winning, full-service, global B2B agency recognized for our capabilities across creative, strategy, and digital marketing. Our vision is to architect experiences that surprise, and delight and our mission is to be an indispensable growth partner to the world's leading B2B brands. With over 1,000 B2B specialists worldwide, Merkle B2B is powered by a culture steeped in creativity, innovation, collaboration, and mutual respect. We invite you to join our rapidly growing, global, creative team.

You will work on a portfolio of clients working closely with the strategy lead to support and drive the client’s business. You will be supporting the development of insights, personas, buyer journeys, messaging, content briefs and other foundational strategic deliverables.

Team and Reporting Structure

The Strategy Group is a team of 10 strategists. You will report into Georgia Bradley, SVP, Strategy, who leads the team at the outset although this may change to having a Strategy Director or VP Strategy as your career advocate. You will be part of the Brand and Business Strategy team but as part of Merkle B2B we are also part of a wider integrated team which includes our media strategists and B2B International – a global B2B research team. The strategy team is diverse with a depth of expertise throughout strategy and there will be opportunities to work with different members of the team.

Job Summary

You will be supporting and collaborating with a wide variety of clients, including Grainger, Grant Thornton, McCain Foods, Republic Services and American Express to name a few. Supporting strategic initiatives through intelligence gathering, research design analysis and strategic support plus development of materials for key initiatives such as workshops, innovation sessions client presentations and creative briefings (e.g., research reports, briefing materials). We’re looking for an independent thinker who is curious and passionate about people, brands, marketing, content, social and digital. The Strategist must be a natural collaborator working across the Strategy Team, and other disciplines, including Account, Creative, Project Management, Media, Data and Technology.

Responsibilities

• Conduct research to help understand category, brands and audiences and proactively share with department and agency
• Provide insightful research reports, analyzing data (either quantitative or qualitative) and turning it into valuable intelligence to inform strategies
• Build a comprehensive understanding and successful application of secondary research tools
• Help build, produce and manage planning projects and materials. This will include workshops, creative development and research projects
• Monitor ongoing marketing, content and digital trends in B2B to keep team inspired and informed
• Be an excellent communicator, delivering coherent and clear written and verbal presentations

• 1-3 years’ experience in advertising, marketing, or like-minded-industry or from a planning Masters programs (Miami Ad School, VCU)
• Bachelor’s degree in business related field
• Some quantitative and qualitative research experience and/or openness to learning (not afraid of numbers and rigor)
• Content planning and development experience ideal but not essential
• Storytelling ability and/or aptitude to ask good questions, explain things clearly and succinctly
• Innate curiosity and aptitude to learn about marketing, brands, digital innovations, cultural trends and people
• Works well with others, a team player; but can also thrive when individual work is required

The anticipated salary range for this position is $51,000 to $80,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.