Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

The Senior Analyst, Marketing Analytics will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytic solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.
 
Key Responsibilities 
Perform analytics tasks, including but not limited to:

• Customer profiling
• Segmentation Analysis
• Data Analysis and Mining
• External Data Enhancement
• Assists in determining quantitative methods for solving client issues
• Assist in presenting ideas and findings to future and existing clients
• Proactive and effective interaction with other internal groups throughout Merkle
• Evaluation and improvement of internal tools and processes
• Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
• Creation of best practices, case studies and training class materials should be encouraged.
• Could blend into MI or Data Scientist responsibilities

Key Skills and Experience

• Experience with MS Office (Word, Access, Excel, PowerPoint, Outlook) required
• Experience with SQL required
• Experience with Python or R required
• Experience with Databricks and Snowflake a plus
• Excellent written and oral presentation skills
• Desire to learn new tools including SAS
• Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
• Ability to identify areas for statistical innovation or process improvement, do independent research,  develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
• Ability to translate analysis insights into actionable recommendations and strategies for person based marketing
• Ability to create robust analytics solutions to optimize digital campaigns

Experience

• Possess core database marketing knowledge such as understanding of Merkle and client data, relational database concepts, and direct marketing concepts
• Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new and innovative analytical solutions to solve challenging business problems
• Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc. 
• Understanding of overall CRM analytics including digital, direct mail, and email
• Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

Other

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred 
• 4-5 years of experience in quantitative marketing arena, in database and/or CRM marketing 
• Contribute to innovation, process improvement, standardization
• Deliver high quality analytical solutions on-time
• Develop project plan; manage the day-to-day tasks; and meet project deadlines
• Work effectively across teams to ensure client satisfaction
   

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

All your information will be kept confidential according to EEO guidelines.

The anticipated salary range for this position is $68,000 - $99,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/.

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