Carat is a full service, award-winning agency. It was the first independent global media agency and the bed rock global media partner inside Dentsu. Carat delivers an unparalleled capability to understand real people; their passions, motivations and behaviors and harness it to connect brands with customers. Carat is privileged to work with some of the most storied and innovative brands in the world, serving clients in over 100 countries via a network of more than 12,000 talented staff. Curiosity, Creativity, and Collaboration guide our people to deliver communications solutions in an innovative and empowering work environment. We are fueled by our core people-based design approach leveraging data and insights to deliver growth for our clients and more meaningful experiences to their customers. The strength of our work has been recognized around the world, with over 200 individual award wins this year alone and numerous national and local agency awards. MediaPost Holding Company of the Year 2016 and 2020, Adweek Media Agency of the Year 2015, RECMA #1 Global Media Agency network 2020- Ranked #1 for the past 11 reports, GM supplier of the Year 2017 & 2020. Learn more about Carat visit Carat.com

Our Carat Detroit Office has been appointed by GM to service its global advertising T1 Buying, Planning, Analytics business since July 2012. Our digital analytics team is a highly collaborative and dynamic group responsible for all aspects of data collection, strategy consulting, measurement, dashboard and tool development, analyst, and performance reporting across all digital media channels. Our team works seamlessly with the broader Dentsu Business units and our clients a “One Team mindset” to continuously improve the value our client receives from their media investment.

M1™ is Dentsu’s people-based media insights, planning, and measurement platform. M1 is a platform within the Dentsu operating model and will support brands to deliver people-based media planning and activation to clients. The M1 platform offers our businesses the opportunity to gather insights, plan, measure and activate campaigns based on data about real people, not proxies.

About the Role

As the M1 Director of Analytics, you will oversee analytic team efforts on the General Motors business, providing data driven solutions using business analytics (descriptive and diagnostic), advanced analytics (predictive), and thought leadership, with the objective of improving the value GM receives from their media investment. Your primary focus will be specialized on M1 people-based measurement including exploring cross channel measurement. Your responsibilities will be across multiple clients, and brands requiring coordination between Dentsu business units, and analytic brand teams delivering on measurement solutions, testing setup/oversight, advanced analytic analysis, insight development and reporting. You will be a key contributor both strategic as well as executional in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients

As the Director, you are a highly strategic thinker who is execution focused, able to deliver key capabilities and communicate associated business benefits to a range of clients.  Your success in this role requires significant cross-departmental and inter-agency collaboration and a refined understanding of the role of data in the media and marketing space. Additionally, you can standup and lead testing programs to continuously experiment with new audiences, vendors, and partners to improve data and technology capabilities and drive business results and efficiency.

You will be implementing measurement principles and best practices ranging from oversight of daily tasks (KPI development, measurement, recurring monthly reports, etc.) to acting as a consultant on strategic recommendations encompassing People-Based Marketing, Cross Channel Measurement, MTA/MMM, Addressable Media, Dynamic Creative, Close loop Measurement, advanced data and predictive modeling, and analytical techniques.

What we are looking for:

•            Seasoned Leader: Driven, passionate and supportive Individual - someone who innately knows how to empower teams to be their best selves and can move the pieces to set them up for success.

•            Mentors: Thrive on the success and growth development of the team.

•            Curious and Entrepreneur like mindset: Take calculated risks, push your limits and boundaries to improve oneself, as well as the team and company

•            Exceptional communication skills both verbal and written; An incredible storyteller, whose passion for building compelling stories using data, is matched only by an ability to communicate those stories.

•            Advanced problem-solving skills: Not only can you spot and solve current challenge but can foresee and proactively address potential future challenges.

•            Focused digital practitioner: Oversee development and execution of an overall analytics strategy on behalf of the client. 

Why you would enjoy being part of the Carat Team

At Carat we invest in our talent, we’ll help you develop your skillset and provide you with many opportunities to challenge yourself and shine:

•            Ability to work on one of the largest US & Global brands in the world

•            Access to our vast training development tools and program services via our Dentsu Learning Network; Dentsu University, Skill Academy, and Training Programs.  

•            Flexible vacation policy: time is not limited, allocated, or accrued – Take what you need, when you need it.

•            Generous parental leave and new parent transition program

•            Competitive Benefits (medical, Dental, vision, heath wellness etc.)

•            Corporate 401K matching program

QUALIFICATIONS/SKILLS:

•            Master’s Degree – ideally with a concentration in Data Science & Business Analytics, Computer Science, analytics, advertising marketing, business, or applied statistics/mathematics

•            7+ years of experience in digital media/marketing field and 4+ years team management experience in digital analytics working directly with clients

•            The ability to identify, shape and support business development and learnings using Statistical methods - Test design (A/B, MVT), sample sizing, regressions, statistical significance etc.) associated with performance optimization

•            Advanced knowledge of digital media analytics principles and experience with major analytics solutions and dashboard/data visualization tools

•            Experience successfully leading technical projects across teams with multiple stakeholders having a very clear understanding of working with departments (technology, creative, UX, media planning, media investment, programmatic media) to understand client priorities and overall strategic considerations

•            Deep working knowledge of Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics)

•            Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications

•            Ability to lead strategic and innovative data and analytics efforts, identifying trends and opportunities; ensuring insights are communicated to internal teams and integrated into strategic discussions with clients.

•            Ability to operationalize the strategic plans and translate into actionable initiatives to ensure the alignment of day-to-day actions with approved strategies.

•            Understand business challenges and produce relevant solutions that enable timely decision making

•            Act as the primary point of engagement with clients, channel delivery, client service and account teams to lead data and insights initiatives.

•            Act as the primary lead in preparation of executive level presentations for internal and external audiences.

•            Mentor staff in their efforts to support Client Services and Products & Services, focusing on professional and personal development

•            Strong ability to dig into new technologies and understand their practical application to business problems

•            Strong ability to understand the obstacles between a user case’s current practice, best practice, and how automation can drive next practice

•            Proficient in MS Office with advanced Excel and PowerPoint skills

•            Business intelligence platform experience (Tableau and or PowerBI) is preferred

•            Experience with SQL and Python is preferred

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.