Media Manager, Paid Search
- 32 Avenue of Americas, New York, NY
360i is a fully integrated creative and media agency that helps brands tap into shifts in culture, behavior, technology, data, and business to gain a competitive advantage. We’re built for progressive marketers hungry for ideas that make human and business sense.
Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. 360i is an agency of dentsu.
The Search Manager is responsible for planning, optimizing and reporting campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed with other projects and planning. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.
- Owns budget cap planning to flight business to meet targets
- Supports bid optimization processes and approach
- Responsible for campaign optimizations, tactical recommendations
- Surfaces new engine opportunities
- Leads all search executions
- Performs data analysis for reporting and initial commentary
- Aids in new campaign/initiative launches
- Has a progressive understanding of the interrelationship between paid search and other digital channels
- Helps lead weekly client reporting calls
- Develops campaign reports
- Helps in paid search creative development and activation
- Responsible for billing reconciliation management
- Evaluates provided proposals and makes initial recommendations
- Maintains daily budget sheets; identify/addresses red flags
- Ad hoc duties as needed
- Bachelor’s degree or equivalent work experience.
- 1-3 years of paid search experience
- Agency experience preferred
- Significant Microsoft Excel skill with an understanding of pivot tables and vlookups
- Good understanding of tracking, optimization and reporting tools available for use in paid search.
- Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.
- Kenshoo experience highly preferred
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recru[email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.