Social Media Engagement Executive

  • Full-time
  • Department: Growth

Company Description

Who we are?


Become a Zider  member and join this amazing company that is on top of the e-commerce game! Join a company that is not only growing but having fun while doing it. We are a human centric organization with huge growth plans and with a purpose to help more and more people with little or no digital experience to start their online business (e-commerce), move their offline to online or grow their offline businesses even more by having an online presence.

Where are we coming from and where are we going?

Zid has had a tremendous grow over the last 5 years. From 5 people to 300+ people at present and counting. Our revenues have been increasing more than 3 times year on year and we have had a great success. We know that huge growth brings a few complications and challenges to our technology and we, in engineering, are aware of them and we are looking to solve those. We are an e-commerce SaSS platform, a fintech startup, a logistics and shipping consolidator and we understand and believe that technology and business go hand-in-hand.

Job Description

As a social media engagement executive, your role is to increase organic engagement with our followers. The objective is to drift away from a customer servicing and problem-solving approach of community management as we are focusing on community building and maintaining meaningful conversations with our followers. 

Reports to: Social Media Lead

 Owns :

  • Zid’s social media accounts
  • Moderating comments and mentions
  • Report of SM engagement
  • Meltwater

Measurement :

  • Performance related measurement :
    • Engagement rate
    • Responses and comments

Duties

  • Moderate customer interactions and respond in a timely manner.
  • Track and increase conversions from community management.
  • Grow the Zid community across the different social media platforms (Twitter, Instagram, TikTok, YouTube).
  • Report monthly on interactions and mentions, analyze sentiment and highlight recurring topics or complaints to the relevant departments.
  • Coordinate with customer service, sales, merchant success to generate conversions, resolve issues and provide the adequate responses to community enquiries.
  • Stay up-to-date with relevant conversation and proactively engage to increase awareness of Zid.
  • Liaise with the social media team to create content that answers FAQ and most recurring topics.
  • Highlight social media trends and suggest ways to engage with them.

Qualifications

  • Basic understanding of marketing
  • Excellent communication skills, both written and verbal.
  • Basic understanding about graphics design and social media.
  • Ability to write in Arabic [formal and informal]
  • Knows how to write in English