Social Media Engagement Executive
- Full-time
- Department: Growth
Company Description
Who we are?
Become a Zider member and join this amazing company that is on top of the e-commerce game! Join a company that is not only growing but having fun while doing it. We are a human centric organization with huge growth plans and with a purpose to help more and more people with little or no digital experience to start their online business (e-commerce), move their offline to online or grow their offline businesses even more by having an online presence.
Where are we coming from and where are we going?
Zid has had a tremendous grow over the last 5 years. From 5 people to 300+ people at present and counting. Our revenues have been increasing more than 3 times year on year and we have had a great success. We know that huge growth brings a few complications and challenges to our technology and we, in engineering, are aware of them and we are looking to solve those. We are an e-commerce SaSS platform, a fintech startup, a logistics and shipping consolidator and we understand and believe that technology and business go hand-in-hand.
Job Description
As a social media engagement executive, your role is to increase organic engagement with our followers. The objective is to drift away from a customer servicing and problem-solving approach of community management as we are focusing on community building and maintaining meaningful conversations with our followers.
Reports to: Social Media Lead
Owns :
- Zid’s social media accounts
- Moderating comments and mentions
- Report of SM engagement
- Meltwater
Measurement :
- Performance related measurement :
- Engagement rate
- Responses and comments
Duties
- Moderate customer interactions and respond in a timely manner.
- Track and increase conversions from community management.
- Grow the Zid community across the different social media platforms (Twitter, Instagram, TikTok, YouTube).
- Report monthly on interactions and mentions, analyze sentiment and highlight recurring topics or complaints to the relevant departments.
- Coordinate with customer service, sales, merchant success to generate conversions, resolve issues and provide the adequate responses to community enquiries.
- Stay up-to-date with relevant conversation and proactively engage to increase awareness of Zid.
- Liaise with the social media team to create content that answers FAQ and most recurring topics.
- Highlight social media trends and suggest ways to engage with them.
Qualifications
- Basic understanding of marketing
- Excellent communication skills, both written and verbal.
- Basic understanding about graphics design and social media.
- Ability to write in Arabic [formal and informal]
- Knows how to write in English