Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. 

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

The Global B2B Marketing team at Wolt is looking for an experienced and creative Content Marketing Lead to manage and grow the team while owning the B2B content marketing strategy and creation. If you enjoy using and creating content to engage B2B buyers across their user journey, this might be an opportunity for you!

Role Background
Wolt is a Finnish technology company, best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics to 26 countries across Europe and Asia today—and we’re just getting started.
Regardless of how fast we grow, we strive for the best in the world in everything we do, from product development to local country operations to developing engaging marketing campaigns across 20+ markets. We are now searching for a B2B Content Marketing Lead to join our B2B Marketing team, where your primary goal will be to take our content marketing and creation to the next level.

As a Content Marketing Lead, you will be responsible for developing and implementing a holistic B2B marketing content strategy, as well as writing hands-on content that drives customer acquisition, engagement, and growth.

What You’ll Be Doing

• Globally own the creation and editing of various content assets for B2B business units and channels as part of the central B2B marketing team.

• Lead, mentor, and grow the global B2B content marketing team while remaining hands-on with projects.

• Develop and own our B2B content marketing strategy across B2B verticals, aimed at acquisition, retention, engagement, and growth.

• Own the organic website traffic and lead generation KPIs, as well as B2B social media presence.

• Develop and maintain content creation guidelines to ensure all content meets brand standards.

• Establish consistent messaging and terminology across communication channels by collaborating with internal stakeholders.

• Create content aligned to personas and buyer journeys, including landing pages, case studies, blog posts, ebooks, infographics, white papers, email marketing, decks, one-pagers, newsletters, social media, video scripts, and more.

• Use analytics tools to monitor content performance and optimize impact.

• Become an expert in our personas and write content that engages them.

• Track industry-related trends that impact our ICPs and tailor content to be relevant and impactful.

• Use data to turn business information and insights into engaging content.

• Repurpose successful content assets across different marketing channels (website, email, etc.).

• Manage and collaborate with subcontractors for graphic design and content production, as well as internal teams including marketing, product, PR, sales, and account management.

Qualifications

• Native or native-level English speaker—an absolute must.

• Several years of proven experience in writing and editing marketing content in B2B Tech, SaaS, eCommerce, or similar industries.

• Extremely well-versed in all aspects of B2B content creation: website, blog, social media channels, email content, sales and marketing collateral, ad copy, and creatives.

• Expertise in social media with a deep understanding of SEO concepts.

• Shareable portfolio of relevant content created by you.

• Exceptional writing and editing skills with a deep understanding of what it takes to engage readers with compelling B2B content.

• Equally experienced in hands-on content writing and devising strategies and tactics to influence various target audiences at different stages of the funnel.

• Quick learner who can motivate and lead a team in a fast-paced environment while handling multiple projects simultaneously.

• Excellent communication and teamwork skills.

• Comfortable using data analytics to measure and improve the impact of content on lead generation, thought leadership, channel engagement, and more.

• Ability to work well within and across teams, and give and receive constructive feedback.

• Additional professional-level languages—a big plus.

• Experience with organic growth solutions and platforms - a plus.

• Experience with Conversion rate optimization - a plus.

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.If you have any further questions about the position, you can turn to:

Paul Smith, Talent Acquisition Partner - [email protected]

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!