At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

As a Sr. Product Marketing Manager in charge of internal HDDs for the Data Center, Cloud, and Enterprise Markets, you will be responsible for marketing the Ultrastar and WD Gold branded HDD product lines. You work very closely with Product Management, PR, legal, Marketing Communications, Sales Enablement, and Regional Marketing teams to deliver products and roadmaps needed for all markets. You will develop product positioning, identify the value proposition, and craft product messaging that tell our story and be an ambassador to our purpose-built philosophy for storage. In addition to driving messaging and positioning for the various product lines, you will provide direct guidance from a GTM perspective to ensure a fully integrated marketing plan is delivered before a product hits the shelves. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage all aspects of new product Introductions as well as product transitions in alignment with Product Management.  Align on assets needed for the commercial channels for each NPI
• Promote HDD technology and innovations, and how they deliver measurable benefits to target markets and applications; create relevant stories and provocative case studies in support of these objectives
• Manage the data center brands by creating assets that drive the customer's journey through each stage of the marketing funnel, generating awareness, fostering consideration, and converting and creating loyal customers
• Maintain an ongoing understanding of market perceptions and needs, and respond with fresh marketing campaigns and assets that elevate impact and influence
• Manage outbound communication to Sales & Channel Marketing teams 
• Support transition timing decisions by evaluating overall ROI with Business Marketing 
• Identify gaps in WW roadmaps and identify opportunities with product management
• Represent the product line at industry, account and internal events as needed 
• Establish and support category share, revenue and unit goals with Above the line and Go-To Market plans 
• Develop and maintain positive working relationships within the Sales, Channel Marketing, Marcom, Brand, Global Product Marketing, Business Marketing, Ops and Engineering teams.

REQUIRED

• 8-10 years of product marketing experience with experience in a market-facing role (e.g., delivering presentations to Sales, conducting competitor analysis and market research) 
• Experience in or strong familiarity with hyperscale cloud, commercial data center, enterprise storage, and/or enterprise server solutions 
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives 
• Bachelor’s degree in business or marketing
• Subject matter expertise in Hard Drives (HDD). This should include specific industry or technical knowledge
• Proficient in productivity applications such as Microsoft Office especially Microsoft Excel
• Comfortable using collaboration and CRM tools such as Salesforce 
• Understanding of the B2B environment and go-to-market tactics 

SKILLS

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups
• Communicate the value of new products and services to the sales and marketing team 
• Excellent people skills to interact and influence colleagues, cross-functional teams and third parties
• Sharp analytical and problem-solving skills and must be attentive to details 
• Excellent organizational and time management skills 
• Ability to manage multiple concurrent deadlines 

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Virgin Pulse Program; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.