As Director of Retail Consultancy, you will serve as a strategic driver responsible for developing
and activating retailer-specific strategies that align brand goals with sales realities to fuel
business growth. You’ll leverage your deep knowledge of retailer ecosystems to inform client
planning, guide internal teams, and help bring to life retail programs that truly convert.
This role bridges insights, strategy, and execution—ensuring clients show up meaningfully
and effectively within key retailers across the commerce landscape.
 

Role: Director, Retail Media Strategy
Duration: 90 days, starting in Mid-November
Location: Remote
Hours/Week: 40 hrs/week
Hourly Rate: $55/hour

This will be a W2 Engagement, click here to learn more
Background Check Required
Benefits available.
Rosie Rules - Please read before accepting a project! 

Key Responsibilities

• Retailer Strategy Development: Lead the creation of retailer-specific plans rooted in shopper behavior, retailer priorities, and brand objectives.
• Client Integration: Partner with client leads to embed retail thinking into business planning cycles, program briefs, and activation roadmaps.
• Retailer Knowledge: Act as a subject matter expert on priority retailers and RMNs, ensuring internal and client teams stay ahead of retail platform changes, seasonal priorities, and innovation.
• Cross-Functional Leadership: Collaborate across commerce media, creative, shopper, and sales teams to ensure alignment and integration of strategy across the full funnel.
• Plan Ownership: Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives.
• Internal Enablement: Provide guidance to internal teams (e.g., media, creative, marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations.
• Measurement & Optimization: Work with RMNs, Vendors, and analytics partners to define success metrics, evaluate impact, and recommend plan optimizations.
• Team Support & Growth: Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency.

• 7–9 years of experience in shopper marketing, retail strategy, CPG, or retail media
•  Solid understanding of key U.S. retailers (e.g., Walmart, Kroger, Dollar General, Target, etc.) and their media and commerce ecosystems
• Ability to connect brand strategy to retailer expectations and sales goals
• Strong storytelling and presentation skills—able to simplify complexity and influence stakeholders
• Experience working in or with cross-functional teams (e.g., sales, media, insights,creative)
• Strategic mindset with attention to detail and a bias for action
• A collaborative spirit and passion for helping brands win in retail

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.