We believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.

About the role

Location: Work from home - Canada

Travel Expectations: Limited, as needed

Like WCG, you believe in the power of work to transform lives. As the Director Strategic Communications & Marketing, you’ll be responsible for the development and delivery of an innovative, integrated communications and marketing strategy for WCG, that aligns and supports WCG’s goals and objectives. This position plays a crucial role in promoting the organization's corporate brand and client-focused programs and services, as well as ensuring effective internal communications within the organization.

The Director Strategic Communications & Marketing will provide leadership to a team of people, comprising marketing, content and social media specialists, as well as overseeing external agencies who provide support to the Communications and Marketing department. This team works as a key Business Partner to WCG’s Employment Services team and Executive team. Under the Director’s leadership, the marketing team works closely with Operations to drive program/service engagement, build relationships, and enhance the organization's reputation through strategic communications planning, messaging, and branding efforts. Additionally, the Director plays a key role in leveraging various communication channels to reach target audiences, drive program outcomes, and contribute to WCG’s strategy and overall financial and operational success.

What you’ll do

• Generate awareness of WCG and our programs and services while developing and articulating WCG’s voice and telling our story to both internal and external audiences
• Develop and implement an innovative communication and marketing strategy for WCG, which is built on a deep understanding of our mission, vision, and goals, target audiences and supports the delivery of our strategic and business line objectives
• Manage the reputation of the company including the development of proactive and reactive social media strategies
• Act as a credible and confident media spokesperson for the company
• Oversee the development of (and directly develop) speeches, briefing notes, presentations, and other strategic communications materials to support WCG’s Executive and Management Team
• Collaborate with department heads and leadership to cascade essential information, initiatives, and strategic priorities down to all levels of the organization through various communication channels
• Develop and execute marketing strategies to promote WCG programs and services to target audiences that effectively communicate the program's/services’ value propositions and drive participation to such programs/services
• Oversee the utilization of multiple marketing channels, to reach and engage target audiences
• Provide oversight and guidance to WCG’s participation at industry events and conferences, including sponsorships and presentations
• Plan and execute budgets for communication and marketing products and services including monitoring and analyzing such efforts to determine effectiveness and make adjustments as needed
• Manage the Communications and Marketing annual budget, ensuring appropriate return on investment
• Drive continuous improvement / innovation in company marketing and communications, leading by example and instilling a culture of achieving goals through the adoption of new communication and marketing techniques and smarter ways of working

What you bring

• Deep knowledge of strategic communications and marketing planning (7+ years) in a senior marketing or communications leadership role within human services and/or health sectors, with a track record of success in developing and implementing comprehensive strategies
• Collaborative, passionate, enthusiastic approach grounded in strategy but flexible enough to excel in a dynamic environment
• A successful track record of setting and successfully delivering against a strategic communications and marketing agenda
• Experience with developing crisis communication protocols and leading a team during such events
• Proven ability to analyze market trends and customer insights to inform strategic decisions
• Proficiency in leveraging data and analytics to monitor and optimize marketing campaign performance
• Deep understanding of both traditional and innovative marketing and communication strategies and a proven track record of creating campaigns and initiatives that drive and increase awareness, engagement and return on investment
• Proven experience of a range of strategic communications and marketing techniques, including digital/social media
• Public relations – reputation management, positive and negative media handling and crisis communications.
• Internal communications – proven experience of a range of tools and techniques
• Highly developed people management skills and a track record of developing high performing individuals & communications/marketing teams (5+ reports)
• A successful track record of driving ideas to fruition, including the delivery of demanding projects on time and within budget
• Excellent writing and editing skills
• Managing external agencies and suppliers
• Setting and managing marketing budgets
• Experience working within government communications roles considered an asset

For complete job requirements, see the full Job Description here.

What we offer

• Competitive salary of $120,000 - $150,000 per year
• Comprehensive and flexible health and dental benefits
• Ongoing learning and development opportunities
• Generous time off policy to encourage work/life balance
• A diverse and inclusive workplace with a track record of high employee engagement and teamwork

ICWCGSUPPORT

WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.