Europe Community Marketing Specialist
- Full-time
- Workplace Type: Onsite
- Department: HQ - International
Company Description
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
The Europe Community Marketing Specialist at Vuori is a community connector who actively collaborates with Vuori’s retail stores, local studios and fitness instructors, community influencers, and businesses to increase brand awareness and create extraordinary retail and community experiences. As a representative of Vuori’s brand culture, they will support Vuori’s retail store(s) in the UK and Europe and the Europe Community Marketing Manager with events, in-store activations, and product seeding initiatives, and play an integral part in developing Vuori’s regional brand awareness and the V1 Community. Enjoys working in a varied, fast-paced and community-driven environment, and is passionate about helping build meaningful connections between brand and community.
What you'll get to do:
The Community Marketing Specialist Europe will support Store Managers, Store-based Community Leads and the Europe Community Marketing Manager with community and marketing initiatives. Job duties include, but are not limited to:
- Develop and implement community toolkits with regional store teams and act as the lead contact for all community and marketing-related questions and in-store community efforts, including support with planning, managing and attending V1 Community related events, ACTV Studio IRLs, in-store events, off-site activations, and other marketing events as necessary – ensuring all are in alignment with Vuori’s brand vision, the retail marketing calendar and editorial storytelling moments.
- Assist regional Vuori store(s) with any marketing or community needs, and be available to support retail staff during prime seasons
- Strategize and develop new ways to connect with the regional Vuori community through grass root efforts (including attending a range of studio-based fitness classes), activations, events, in-store experiences, promotions, and more based on Vuori’s international needs, marketing goals, and community initiatives.
- Engage in locally relevant events, and identify places in the community where Vuori should be showing up and having a presence
- Build and manage Vuori’s V1 Community in Europe, including, but not limited to: promoting the program, seeding instructors, planning and coordinating events, evolving the program, and more
- Refine the global V1 Community strategy to ensure initiatives are locally relevant and execute program in Europe
- Maintain a pulse on cultural, community, retail, and fitness trends in the UK and mainland Europe, report findings to Vuori team
- Capture social media content for Vuori marketing channels when needed: at events, influencer store visits, wholesale partners, etc.
- Monitor, track and report on all regional community efforts and V1 Community programs–reporting weekly, monthly and quarterly
Qualifications
Who you are:
- Must live in or close to London and can easily travel to events, fitness classes, retail locations and more
- Bachelor’s Degree and 3+ years of marketing, community development and/or event experience
- Enjoys attending a variety of fitness classes and connecting with peers
- Comfortable conversing with peers and customers about Vuori
- Flexible schedule to meet with Vuori team located in the US or mainland Europe, and attend community events in store and offsite
- Extremely organized and detail oriented
- Ability to communicate effectively across teams, both written and verbal
- Comfortable working in a fast pace and high growth environment
- Ability to multitask, coordinate deadlines and implement necessary feedback
- Fosters great relationships by putting people first, communicating with honesty and
- kindness and allows others to do the same
- Has an entrepreneurial nature and knows how and when to innovate to get great results