Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 100,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Household Connect™, Valassis Consumer Graph and Harland Clarke ChecksCXTM — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

The Email Marketing & Automation Manager will own and execute comprehensive email marketing tasks, lead lifecycle programs, A/B Testing, and marketing automation strategies for Vericast including database segmentation and validation across all business units. The person in this role will be working cross functionally with demand gen, marketing operations, sales and web development to constantly identify the flow of data in HubSpot to segment, automate and improve marketing data integrity; and will also organize and improve HubSpot marketing templates, digital assets and data sets from multiple CRMs and tools like Pivotal and Salesforce. This is a completely remote position on a geographically dispersed team.

KEY DUTIES/RESPONSIBILITIES:

·        Set-up, create custom HTML/ CSS templates and deploy email campaigns, marketing automation, and transactional email

·        Identify opportunities to A/B test campaigns, with the goal of driving increased repeat engagement behavior and successful acquisition of new prospects/customers

·        QA and first level approve all email campaigns to ensure creative content, links, and copy are all correct; design and maintain email performance, marketing database and marketing automation reporting

·        Partner with the Demand Gen and Marketing Operations to develop and execute comprehensive email marketing programs with a focus on personalization to achieve channel leads through tactics to drive new customer acquisition, customer retention and conversion

·        Fully own the email marketing execution strategy

·        Working cross functionally with demand gen, marketing operations, sales and web development team to constantly identify the flow of data in HubSpot to segment, automate and improve marketing data integrity; and will also organize and edit HubSpot marketing templates, digital assets and data sets from multiple CRMs and tools like Pivotal, Salesforce and Marketo

·        Create and optimize segmentation, automation and personalization strategies in partnership with Director of marketing operations

·        Partner with demand gen team to develop new programs to drive healthy list growth

·       Create processes that are designed, documented, understood, and followed to minimize execution errors, identify and correct bad and incomplete data

·        Provide clear and relevant communication to senior leaders and stakeholders regarding email marketing channel performance and communicate actionable insights on opportunities and next steps

·        Can build and edit Wordpress pages from existing templates – training provided if needed

EDUCATION

Bachelor’s in any area or similar years of relevant experience

EXPERIENCE

5-6 years in comprehensive email marketing, automation, and advanced data strategy

Email marketing experience using HubSpot is required

HTML/CSS experience setting up custom & templated email campaigns

Wordpress experience building and editing pages from existing templates

Email marketing strategy experience at or for a mid to large sized business

WHAT'S IN IT FOR YOU? 

Base Salary: Minimum $80,000- Maximum $100,000

Position is eligible for a 10% annual bonus incentive program

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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