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Twitter’s Market Insights & Analytics team is seeking a Sr. Researcher to join its Consumer Insights function.

Who We Are

Our team is tasked with understanding the perceptions, needs and behaviors of our users and those of consumers more broadly in order to inform Twitter’s marketing campaigns and strategies, position our product and feature launches for success, and measure the impact of these efforts in the marketplace. We work with a diverse set of internal partner teams around opportunities for growth. We are a high-performance function using the best of established marketing research techniques as well as advanced analytics, user experience research, and marketing science in our work.

What You’ll Do

The Sr. Researcher, Brand Insights position will be responsible for leading research efforts across Twitter’s brand and consumer insights. This role will be responsible for global brand health tracking and positioning research, and plug into various workstreams across the broader team to inform Twitter's brand marketing programs from end to end. The individual in this role will be an experienced market researcher with 5+ years of experience with key brand research approaches, such as brand tracking programs, drivers analysis, creative research techniques, brand positioning, and trust/reputation research. Being savvy and hands on with large data sets and effectively working with and managing third-party research vendors is a key element of this role. Prior industry experience with social media or online media brands is a plus.

Who You Are

You’re an experienced brand researcher with expertise in a broad toolkit of research methods spanning qualitative, quantitative, social analytics and marketing effectiveness research. You are passionate about understanding how marketing communications are noticed, understood and acted on by consumers and have a strong interest in brand advertising, media and digital content. You have the professional curiosity to ask incisive questions, craft thorough research plans and instruments, lead focused analyses, and influence the organization with compelling research reports and presentations. You thrive in a fast-paced, creative environment and can balance the demands of vendor management and the execution of hands-on research.

Responsibilities

• Lead global brand health tracking programs for Twitter, with an emphasis on deep insights and consultation support for various insights and marketing teams across the organization - including social marketing, regional markets, and cultural marketing.

• Manage third-party vendors and brand insights analyses including scoping and adding new markets, questionnaire development, managing timing of reports and data requests, and collaborating on advanced analytics and ad-hoc reporting.

• Quarterly reporting and analysis of regional brand and industry insights, in core and emerging markets.

• Partner with the research team to analyze multiple sources of data and insights from internal, syndicated, and primary sources to curate recommendations and key takeaways for ongoing initiatives.

• Help support communications across the organization about the team’s research initiatives and insights via regular newsletters, brand insights dashboards, and regular cadence of cross-functional presentations.

• Collaborate and partner with a thriving team of researchers with diverse backgrounds and skills to influence some of the biggest decisions in the marketing organization and the company

• 5+ years conducting marketing, advertising or media research

• Extensive experience with brand trackers, brand health analysis, and global brand research.

• Proficient at questionnaire design, survey programming, and data analysis

• Proficient communication, storytelling, and presentation skills

• Strong project management skills, including the ability to coordinate third-party vendors and conduct hands-on research

• Experience working at a consumer technology company, marketing research vendor or creative agency highly desirable

• Advanced degree desired; minimum of Bachelor’s degree with an emphasis in business, marketing science, social science, advertising/media or a related field preferred

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

Notice (Colorado Equal Pay for Equal Work Act)
The expected salary range for this role to be performed in Colorado is USD$114,000.00 - USD$149,000.00. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. This range may be modified in the future.

This job is also eligible for participation in Twitter’s Performance Bonus Plan and Equity Incentive Plan subject to the terms of the applicable plans and policies.

Twitter offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, sick time, and parental leave. Twitter's benefits prioritize employee wellness and progressive support to our diverse workforce.