When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

As a Gradescope SDR for the EMEA team, you play a critical part in achieving ambitious growth targets for our Gradescope assessment product.  You will help by identifying, engaging and qualifying leads. You will proactively drive the usage of our freemium Gradescope user base and identify opportunities that are ready to be referred to the sales team. You will analyse our freemium user base and execute campaigns to help drive usage as quickly as possible and nurture existing free accounts towards commercial maturity. You will execute campaigns to activate new freemium users and to increase sales pipeline. You will support the delivery of sales campaigns and build lists of new contacts via data mining. You will develop expertise in our Gradescope product and will help the sales teams prepare for conversations and demos. You will represent the company at industry events, helping to maximise our return on investment by owning the whole follow up process.

This role is critical to ensure the success of Gradescope across EMEA. You will have the opportunity to work across key markets in the UK, Europe, Middle-east and Africa.

Key Responsibilities and Outputs

• Creates Gradescope campaigns and actively prospects into territories as directed to generate new leads, bringing innovative lead generation ideas to the table
• Collect data on potential prospects to then utilise in lead generation activities, alongside the sales teams
• Create and execute various instructor focused campaigns to ensure the quick growth of freemium accounts
• Execute multi-touch senior leader focused campaigns using a variety of communication channels including social media, email and phone
• Review and reflect on success of campaigns and make adjustments to constantly improve results
• Ensure that newly created freemium Gradescope users quickly become active users through workshops and 121 meetings 
• Regularly meet with active Gradescope users to help them promote Gradescope further at their institution and/or refer you to an admin for licence discussions
• Engage with all incoming admin leads and instructor demo requests for qualification and nurturing
• Deliver and follow up on monthly product workshops to new freemium users with a goal of converting as many as possible into active users
• Proactively identify opportunities in our freemium user base that need attention from the sales team
• Become an expert in the company’s Gradescope product, supporting the sales team with preparing for calls and demos
• Effectively communicate the value of Gradescope to a range of prospects and stakeholders
• Manage detailed account lists; log/track progress of users using marketing and sales automation tools (Groove/Salesforce.com) as well as using Gradescope usage data to prioritise your work.
• Represent the company at in-person industry events and tradeshows
• Own the follow up process from events to ensure maximum ROI by converting sales leads into pipeline
• Develop personally and professionally through technical, competitive and sales skills knowledge
• Collaborates proactively with all internal stakeholders
• Keeps people in the loop, ensuring communication on project statuses are constantly known by the Sales team and that all relevant CRM systems/Marketing automation tools are up to date in real time.
• Conducts market research as required by the Sales staff/leadership in order to inform our go to market strategy and to ensure we have a complete view of the Total Addressable Market in the territory
• Guides own day to day work unsupervised, with support from Management on bigger complex tasks and project work
• Achieve or exceed KPI’s 

Essential skills: 

• Graduate or 1+ years sales, or lead generation and development experience
• Highly computer technology savvy, able to quickly learn and adapt to different interfaces
• Highly motivated, self-starter who can manage a variety of contacts systematically, qualifying them while building a greater understanding of the target audience
• Proven experience to manoeuvre past gatekeepers and move from influencers to decision makers
• Excellent written and verbal communication skills, including the ability to explain complex concepts clearly and have unstructured conversations without a script
• Winning and positive collaborative attitude
• Outstanding organisational skills
• A great desire to apply your sales and marketing knowledge to drive incremental growth
• Excellent communication, project management and interpersonal skills
• Understanding of how to test and measure the performance of various types of nurturing and prospect campaigns to achieve or exceed set targets
• A solution mindset to look at objections and blockers and how to tackle these head on 

Desirable skills:

• Education technology experience preferred but not required
• Experience using Excel and Salesforce CRMs is highly desirable 
• + European language(s) is desirable

Please apply for the role online by uploading a CV and a cover letter with your application, this will help us develop a better understanding of your suitability for the position.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

• Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.

• Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.

• Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.

• Action & Ownership - We have a bias toward action and empower teammates to make decisions.

• One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.

• Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

• Flexible/hybrid working 
• Remote First Culture
• Health Care Coverage*
• Tuition Reimbursement*
• Competitive Paid Time Off 
• 4 Self-Care Days per year
• National Holidays*
• 3 all-company global holidays (Juneteenth + 2 Founder’s Days)
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness Reimbursement/Home Office Equipment*
• Access to Modern Health (mental health platform)
• Parental Leave*
• Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.