Great journeys start with Trainline 

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow. 

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

Reporting to the Brand Director, the Senior Audience Manager is responsible for defining and rolling out the marketing target audience for Trainline, ensuring our customer is clearly defined and customer understanding is at the heart of what we do.   
 
 
Responsibilities 
 

• Responsible for defining the marketing target audience in all markets and aligning this with commercial, product, marketing and growth strategies  

• Establish measures, provide insight and analytics that enable teams to accurately assess impact of plans and execution on these audiences 

• As a critical thinker, continuously develop audience hypotheses with brand teams that enable development and improvement of propositions, plans and creative ideas 

• Accountable for internal and external audience targeting tools and insights  

• Integrate on and off product audience targeting so that we understand the flow of our marketing effectiveness through product, so that we are able to iterate message and plans  

• Embed research led insights: habit index, momentum, segmentation and geograph into our targeting and effectiveness reporting  

• Partner with commercial, growth and finance to establish regular audience targeting reporting aligned to objectives 

• Experience working closely with product; ideally in e-commerce or travel 

• Confident working with both qualitative and quantitative insights and data 

• Strong stakeholder management skills at a senior level 

• Experience working with customer segmentation and embedding into a business 

• Experience influencing marketing and brand strategy 

• Experience working with multiple markets – UK, IT, ES, FR, US 

Why should you jump on board? 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams. 

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.