PPC Executive

  • Full-time
  • Office: London

Company Description

Great journeys start with Trainline 

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow. 

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be. 

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things. 

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success. 

Job Description

We’re looking for a passionate PPC Executive to join the team and help grow our UK and international markets. You will work primarily on PPC/Paid Search/SEM/SEA but will have the opportunity to work closely with other paid channels (App, Display, Paid Social and Affiliates). You will be responsible for setting up, managing and optimising campaigns and executing our testing agenda. 

 

Data is centric to everything that we do, therefore we need someone who has an analytical approach and loves getting into the detail on the performance of their campaigns. 

 

Key Responsibilities:  

  • Monitoring and analysing PPC campaigns, delivering rich insight to stakeholders and drive optimisation decisions 

  • Responsible for reporting on a daily, weekly and monthly basis 

  • Developing, launching, and scaling campaigns to optimise performance 

  • Experience working within Spreadsheets, Tableau, Dashboards, BigQuery, or SQL 

  • Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions 

  • Ability to deliver on key responsibilities with a high degree of autonomy 

  • Excellent attention to detail and the ability to manage multiple tasks simultaneously 

Qualifications

Requirements: 

  • 1-2 years experience with paid search/PPC campaigns 

  • Fluent in English with strong communication skills 

  • Experience running and optimising Google Ads and Bing Ads accounts 

  • Proficient in data analysis and reporting 

  • Broad understanding of digital marketing tactics, specifically the Google auction 

  • Experience setting up and reporting on ad copy and landing page experiments 

  • Strong experience in manipulating large data sets in Excel 

  • Data driven attitude with a growth mindset and ability to problem solve 

 

Preferred: 

  • Experience using Google Ads and Microsoft ads 

  • A good understanding of other digital marketing channels 

  • Experience running large scale complex PPC/SEM accounts 

  • Experience with automated campaign management tools, SQL and writing Google Ads scripts is a plus 

Additional Information

Why should you jump on board? 

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams. 

Our Values 

  • Think Big - We're building the future of rail 

  • Own It - We care about every customer, partner and journey 

  • Do Good - We make a positive impact 

  • Travel Together - We're one team 

 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

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