PPC Executive
- Full-time
- Office: London
Company Description
Great journeys start with Trainline
We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow.
With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.
And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.
With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success.
Job Description
We’re looking for a passionate PPC Executive to join the team and help grow our UK and international markets. You will work primarily on PPC/Paid Search/SEM/SEA but will have the opportunity to work closely with other paid channels (App, Display, Paid Social and Affiliates). You will be responsible for setting up, managing and optimising campaigns and executing our testing agenda.
Data is centric to everything that we do, therefore we need someone who has an analytical approach and loves getting into the detail on the performance of their campaigns.
Key Responsibilities:
Monitoring and analysing PPC campaigns, delivering rich insight to stakeholders and drive optimisation decisions
Responsible for reporting on a daily, weekly and monthly basis
Developing, launching, and scaling campaigns to optimise performance
Experience working within Spreadsheets, Tableau, Dashboards, BigQuery, or SQL
Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions
Ability to deliver on key responsibilities with a high degree of autonomy
Excellent attention to detail and the ability to manage multiple tasks simultaneously
Qualifications
Requirements:
1-2 years experience with paid search/PPC campaigns
Fluent in English with strong communication skills
Experience running and optimising Google Ads and Bing Ads accounts
Proficient in data analysis and reporting
Broad understanding of digital marketing tactics, specifically the Google auction
Experience setting up and reporting on ad copy and landing page experiments
Strong experience in manipulating large data sets in Excel
Data driven attitude with a growth mindset and ability to problem solve
Preferred:
Experience using Google Ads and Microsoft ads
A good understanding of other digital marketing channels
Experience running large scale complex PPC/SEM accounts
Experience with automated campaign management tools, SQL and writing Google Ads scripts is a plus
Additional Information
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.