CRM Campaign Manager - German speaking (m/f/x)
- Full-time
- Company: Tipico Services Malta Ltd.
- Job Family: Marketing and Communications
Company Description
We are Tipico, the leading sports betting provider in Germany and one of the most exciting tech companies in the industry. We are fueled by our passion for the perfect product, using the newest tech stack to make advances every single day. Our culture is bursting with energy and ambition where we generate intense moments of Spannung, thriving through our values of Trust, Progress, and Passion. We push the limits of what’s possible because we believe that when adrenaline meets progress, awesome things happen.
Do you have a creative streak and the ability to respond swiftly to ad-hoc tasks? Do you enjoy putting your customers in the center of your work but at the same time, you have an analytical eye for financial efficiency? Sport is your passion and it excites you to bring your passion to work?
If so, the position of CRM Campaign Manager (m/f/x) within our Marketing Retention Team might be the right one for you! With your skillset, you push boundaries and develop multi-channel campaigns to achieve strong customer engagement and loyalty for our product.
Job Description
Your playing field
- Maximise our customers’ experience and life-time value by realising the CRM campaigns through the effective and creative usage of customer touchpoints therefore delivering improved loyalty.
- You will be responsible for the creation and sendout of creative newsletter content and various innovative campaigns that will reach a huge audience.
- You will use your analytical skills to analyse and track financial effectiveness of campaigns and provide regular reporting against budget to improve campaigns.
- Ensure that marketing tools are used for maximum effectiveness, working closely with internal and external stakeholders.
- You support the management of the marketing campaign calendar and campaign forecasts.
Qualifications
Which skills should you bring to the pitch
- Experience. You bring first experience in CRM or any related field, ideally within the gaming industry.
- Qualification. You have passed a vocational training in a related field or hold a Bachelors´ Degree in Business Administration, Marketing or similar.
- Language skills. As the leading sports betting provider in Germany, we require native German language skills. English is the official language in our Malta office, therefore fluent English language skills are essential as well.
- Customer centric mindset. Customer satisfaction is your priority. You design and deliver solutions with them on your mind.
- Open to change. You have a creative and flexible mindset which allows you to adapt quickly to changing requirements.
Nice to have
- Testing. Use your A/B testing experience to improve campaigns.
- Tools. Experience with Marketing Automation tools, as for e.g. Emarsys.
- CRM Know-how. Knowledge of retention and reactivation strategies.
- Excel. You have worked with Excel beforehand and have experience in the basic usage.
Additional Information
This is how we score with you:
- Established International Group. We have a solid foundation on which to grow.
- Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
- Relocation Support. To make your move to Malta as smooth as possible
- Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness, and life), and free parking.
- Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
- Modern offices. Our very own Tipico tower provides an open-plan space with the latest technology.
- Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
- Supportive Environment. We believe in collaboration and working together as a team, but we also give importance to the uniqueness of each and every one of us.