At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

RESPONSIBILITIES:

• Lead marketing mix projects for clients, from defining business questions to delivering actionable insights.

• Provide proactive, expert-level insights and action-oriented solutions, clearly communicating methodologies and results.

• Partner with clients to develop optimal marketing plans based on analysis and optimization results.

• Create and present comprehensive reports, including data-driven recommendations and advice.

• Lead client meetings and communication with all levels of leadership and external stakeholders.

• Collaborate with global teams to provide holistic client support.

• Foster a culture of diversity, inclusion, and continuous self-development among team members.

• Build and maintain strong relationships with senior client decision-makers by consistently demonstrating value.

• Mentor junior associates on best practices, client communication, and project execution.

• Stay current with industry trends and emerging technologies in marketing analytics.

• Lead large-scale, complex projects from start to finish.

• Oversee project management tasks, including scope definition, planning and communication to ensure the timely and successful delivery of marketing mix projects.

QUALIFICATIONS:

• Bachelor's degree required; an advanced degree is preferred.

• 8-10+ years of experience in marketing research or analytics, preferably in FMCG, Finance, Technology, or Automotive.

• Proven track record of hands-on data analysis and insights generation.

• Strong consultative storytelling skills, with the ability to translate complex data into actionable insights.

• Demonstrated enthusiasm for applying statistical analysis to solve business challenges.

• Proficiency in working with large datasets and data manipulation tools.

• Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.

• Superior communication and presentation skills, with the ability to convey complex information to diverse audiences.

• Fluency in English, both written and verbal.

• Experience with Marketing Mix Modeling is highly desirable.

• Experience with a variety of analytics and modeling techniques such as attribution, predictive analytics, etc. is desirable.

• Familiarity with Nielsen, Circana, and media audience data is a plus.

• An adaptable and motivated self-starter who is willing to learn new technologies and methodologies.

A reasonable estimate of salary range of a new employee to be offered this role would be between $100,000 and $130,000 total comp.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.