For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years. 

Location: North West

Employment Type: Full time permanent

Salary: Basic salary of £33,000, with a typical OTE of £45,000–£55,000

Alongside your salary and commission package, you’ll receive a company car, Android tablet, mobile phone and laptop, giving you everything you need to succeed in the role.

Why Join Us?

• Take ownership of a 100% new business role supporting AA Cars’ growth plans
• Bring Dealer Promise, advertising and web hosting solutions to independent car dealers
• Help dealer partners strengthen consumer trust through the reassurance of the AA brand

This is the Job

Join AA Cars in a role where every new relationship can contribute directly to the business’s growth.

AA Cars is a leading advertising platform and web hosting service for independent and franchised car dealers in the UK. Working in partnership with The AA, it helps dealer partners build consumer confidence through propositions including Dealer Promise, Vehicle Inspections and the Approved programme. As Business Development Manager, you’ll focus entirely on winning new business across your defined geographical territory.

You’ll open conversations with independent car dealers, lead with the Dealer Promise proposition and identify opportunities to introduce advertising and web hosting services. This is a fast-paced, revenue-focused role for someone who enjoys creating opportunities from the first call, building rapport quickly and staying motivated as they turn prospects into customers.

Key Responsibilities

• Build a pipeline of independent car dealer prospects across your territory to support AA Cars’ new business growth.
• Create new sales opportunities through cold calling and phone-based outreach, turning initial conversations into commercial opportunities.
• Present the Dealer Promise proposition clearly and confidently, helping dealers understand the value it can offer their customers.
• Identify opportunities to introduce AA Cars advertising and web hosting services, broadening the value offered to dealer partners.
• Develop strong relationships with prospective and existing independent dealers, keeping conversations focused on their needs and new business potential.
• Maintain pace and focus in a revenue-driven environment, progressing opportunities consistently through the sales process.
• Represent AA Cars and the wider AA brand in an engaging way that helps build dealer confidence and consumer trust.

What Do I Need?

You’ll Bring

• A proven track record of delivering sales in a new business-focused role.
• Confidence creating opportunities through cold calling, phone conversations and proactive prospecting.
• Clear, engaging communication skills and the ability to build rapport with prospective customers.
• The self-motivation and resilience to keep momentum in a fast-paced, revenue-focused environment.
• An adaptable approach, with the determination to pursue opportunities and respond positively to changing conversations.
• A strong focus on converting prospects into new business while representing the AA Cars proposition professionally.

Nice to Have

• Experience engaging with used car dealers.
• Experience selling an added-value service.
• Around two years’ experience in a business development role.

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.

Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

We believe in rewarding our people. That's why we offer a comprehensive benefits package including;

• 24 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 3% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme

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