Lifecycle Strategist, Solutions Team
- Full-time
Company Description
To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
As Lifecycle Strategist on the Solutions team, you’ll explore and execute the early stages of the seller’s experience. This includes developing and defining the strategic framework and governance of Square’s post-signup lifecycle across all products and balance goals in seller experience and messaging impact. You’ll partner closely with product marketing managers to optimize campaign performance through strategic insights, experimentation, and journey mapping. You’ll collaborate with analysts to identify opportunities and make data-driven recommendations.
You’ll be an advocate for the seller experience and key consultant for the engineering and machine learning teams developing Square’s messaging, targeting, and personalization capabilities. You will partner with product and engineering teams within the Automation organization to define governance frameworks, including message pacing and prioritization.
You Will:
- Drive a cohesive post-signup lifecycle marketing strategy, co-owning KPIs with product marketing teams across the early stages of the seller journey
- Establish and report on centralized metrics that create accountability across teams to optimize for the seller experience and value driven for Square
- Partner with product marketing teams to develop and deliver on shared strategies to improve the effectiveness of Square’s communications
- Communicate learnings and insights, ensuring they are incorporated into future campaigns across owned messaging channels
- Report on competitive intelligence insights, industry best practices, and benchmarks for email and contextual marketing
- Generate and test data-driven hypotheses to improve journeys and campaigns, evaluate results, and evolve best practices to reflect learnings
- Map ideal customer journey and adoption paths for multi-product sellers
- Partner with data science, product, and engineering teams to define and implement transparent governance frameworks
- Collaborate with analytics and global marketing teams to identify cross-product opportunities and execute multi-product campaigns and campaigns targeted to new, emerging, or under-engaged audiences
Qualifications
You Have:
- 5–7 years of data-driven lifecycle marketing experience, preferably at companies with complex product ecosystems
- Highly collaborative leadership skills and demonstrated success partnering with a variety of functions across a global organization of decentralized teams
- Strong business acumen and experience with core analytical concepts like LTV, incrementality, and experiment design
- Excellent written and verbal communication skill with proven ability to influence stakeholders and senior leadership
- Ability to think critically and develop creative solutions around technical or resource limitations
- Experience with customer engagement platforms. Familiarity with Iterable a plus.
- Exceptional organizational skills and can manage accountability across multiple workstreams
Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $138,200 - USD $169,000
Zone B: USD $128,500 - USD $157,100
Zone C: USD $121,700 - USD $148,700
Zone D: USD $110,600 - USD $135,200
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Benefits include the following:
- Healthcare coverage
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off
- Learning and Development resources
- Paid Life insurance, AD&D. and disability benefits
- Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.