Artist Marketing Manager

  • Full-time

Company Description

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description

The Artist Marketing Team is a dynamic and fast-growing team with a focus on bringing TIDAL closer to artists, fans, and industry partners through artist-led campaigns and partnerships that mutually benefit both our brand and artists’ brands and by driving awareness and education of our best-in-class artist tools to aid successful adoption. Working alongside cross-functional partners, we will gain a deep understanding of artists, their needs, and how to effectively reach them -ensuring we’re communicating the latest updates to artists and connecting our features to their priorities to drive awareness, education and interest.

This position will report to the Artist Marketing Lead.

You Will:

  • Deliver end to end execution of multi-touch digital/in-person artist programs, campaigns, and initiatives, delivering against objectives and working with cross-functional teams, internal stakeholders, external partners, and agencies

  • Work cross-functionally with Artist Relations, Content & Culture, Product Marketing, Brand and Fan Marketing, Legal, Finance & Strategy internal support functions, external partners, agencies, and influencers to develop and execute campaigns that support strategic impact and growth

  • Manage program, campaign and creative asset development, and overall budget tracking for assigned projects

  • Create reports to monitor and analyze performance and effectiveness of marketing initiatives and campaigns for continual optimization

  • Stay abreast of industry trends, new platforms and innovations 

  • Showcase your love for great storytelling, focusing on the details that will capture artist attention and drive engagement

  • Take principled risks — not afraid to test, learn, and analyze. You are excited to put that knowledge into projects, sharing insights with your teammates and leading the exceptional work ahead

 

Qualifications

  • 3-5 years of experience working in Marketing, Agencies, or Social Media

  • Ability to multitask with multiple work streams with excellent attention to detail

  • Excellent project, planning, and time management skills

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

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