TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 70 million songs, over 250,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.

As the Global Brand Marketing Manager, you will help further TIDAL's brand, promote awareness, and drive interest in TIDAL. You will help bring the brand to life by building brand strategies, storytelling, experiences, integrated campaigns and activations. You will work with and directly report to the Consumer Integrated Marketing Lead and core partners to lead brand campaigns across multiple channels from concept to execution.

You feel comfortable working with cross-functional teams and external partners, and excel in a creative environment to drive business impact. And, you can communicate campaign goals, go-to-market plans, and complex product details for a range of audiences with ease across channels.

 

You Will:

• Assist with strategy and planning for TIDAL global brand marketing projects.

• Work with the Consumer Integrated Marketing Lead to develop creative briefs and go-to-market plans, including choosing the appropriate channel mix and creative applications.

• Manage campaign and creative asset development, program management, execution and overall budget tracking for assigned projects.

• Work with TIDAL's creative studio, operations, product marketing, social media, performance and content teams to align channel strategies based on data to provide insights that positively impact marketing, content, and social plans.

• Collaborate with partners, agencies, and influencers to execute marketing tactics, promotions and events.

• Create reports/retros to measure campaign effectiveness and analyze campaign performance.

• Showcase your love for great storytelling, focusing on the details that capture attention and promote engagement, educate users about the service and entertain followers

• Take principled risks — not afraid to test, learn, and analyze. You are excited to put that knowledge into projects, sharing insights with your teammates and leading the exceptional work ahead.

You Have:

• 4+ years of experience managing insights-fueled marketing strategies and plans at an agency or consumer brand.

• Experience leading brand campaigns and go-to-market efforts on a team within a large, diverse organization.

• The ability to prioritize multiple projects with diverse stakeholders.

• A creative background and naturally gravitate towards the big, exciting idea.

• Excellent writing, editing, time-management, and organizational skills

• Experience building media/marketing strategies and managing large budgets.

• A background working with business tools and social media platforms, analytics platforms, and Google Workspace.

• Passion for music, knowledge of entertainment and pop culture; curious and fun.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage

• Retirement Plans

• Employee Stock Purchase Program

• Wellness perks

• Paid parental leave

• Paid time off

• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.