Cash App has become the fastest growing finance brand on the planet and is redefining the world’s relationship with money by making it more relatable, instantly available, and universally accessible for everyone.

We initially launched Cash App to offer instant, simple & free peer-to-peer payments. But over the past few years, we’ve meaningfully expanded the set of financial services provided to customers. Cash App now offers not only P2P, but also a free debit card, instant spending rewards (Boosts), a free bank account, fractional stock investing, and the easiest platform in the world to buy, sell, and move Bitcoin. 

Overall, we’re working hard to bring about a better way to send, spend, save & invest for everyone.

Our message and our product resonates deeply with customers. In June 2020 alone we saw more than 30M unique monthly transacting users. We’re consistently a top 10 app overal, have held the number one finance spot in the US App Store for the past three years and are a top 10 finance app in the UK. We see more engagement on social media in a given day than most brands see in a year. Moreover, we’re building an ecosystem that redefines the world’s relationship with money and offers hope beyond the traditional, broken financial system.

Cash App seeks to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world with major hubs in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

Cash App is looking for founding members of its newly established product marketing team. In this role, you will help shape the product marketing discipline and be looked upon as our expert to launch and grow some of our most important products.

As our first Product Marketer for Banking, you will define the marketing strategy to make Cash App the primary bank for new and existing customers. You will develop and lead GTM plans for new product launches across the banking product portfolio - and make key decisions to prioritize our marketing investments. As part of these plans, you will define the target audience, positioning and messaging, and the channel strategy, rooted in clear objectives and insights. You will also identify new opportunities and obtain buy-in from key stakeholders to launch marketing initiatives that will accelerate the growth of our existing offerings, including Cash Cards and Deposits. You’ll develop a deep understanding of our customers, competition, and the overall market to help strengthen the value proposition of our banking product.. To be successful, you’ll forge strong partnerships across Product, Creative and Design, Brand, Data Science, and more. 

You will:

• Develop and drive the GTM strategy for banking products, defining goals, audience, positioning and messaging, and channel strategy.

• Lead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.

• Launch insights-driven marketing programs that drive key business metrics, customer behavior, and product objectives

• Champion Cash App’s marketing experimentation culture by testing measurable and scalable programs that you’ll optimize and launch based on learnings.

• Influence Cash App’s banking products by championing key market insights and representing the product marketing perspective in product development.

• Regularly interface with executive leadership, product, and creative to gain buy-in on product marketing strategies

You have:

• 7+ years of experience in product marketing at one or more fast-growing consumer tech companies (fintech a strong plus).

• A strong track record of spearheading product launches and marketing campaigns that drove significant business growth. 

• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives.

• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

• Strong ability to synthesize insights and leverage to influence key decisions

• A scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

• An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.

• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.

• Comfort in operating in a highly entrepreneurial, fast-paced, and startup environment.

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Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.