Strategy & Planning Analyst, Marketing Analytics

Full-time

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

The Marketing Analytics team at Block, Inc is responsible for marketing data, acquisition measurement, and strategy/planning including making recommendations to increase revenue and optimize spend. The Strategy & Planning analyst is a hybrid of traditional jobs in data analytics, strategy and planning, and financial analysis. You will join our team of Marketing Analysts and support our global marketing teams in tracking and optimizing our marketing spend across channels. You will analyze performance, synthesize insights, and develop relevant strategies to scale our marketing investments. You will work with numerous partners, including Marketing, Data Engineering, Finance, Sales operations, and Data science.

You will:

Support strategic company growth, which will include programs such as financial modeling and channel performance measurement
Work with business leaders across Block to develop financial forecasts, work on operational goals, and improve investment spend
Report on metrics for marketing performance and analyze trends and product launches
Partner with Block's Finance team to help measure Marketing's dollar-impact to our P&L
Mine data from databases and use it to predict short-term and long-term trends for making financial and capital reallocation decisions
Perform analysis into specific marketing channels to understand the conversion funnel and its underlying drivers and provide optimization recommendations
Develop performance indicators and benchmarks, communicate trends and analyze unexpected variances
Work with channel partners on marketing performance analysis to inform investment decisions

Qualifications

You have:

2+ years of experience working in analytics, finance, management consulting, marketing, or business
Good knowledge of relational databases and Analytics tools
Experience working with a marketing department with a understanding of marketing strategy
Comfort working with large datasets and solving ambiguous problems
Experience writing and presenting to partners -- particularly when explaining technical matters to less technical partners and vice versa
Creativity in developing relevant analysis and recommendations
Comfort working in an organization with multiple team members across time zones

Additional Information

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

Healthcare coverage
Retirement Plans
Employee Stock Purchase Program
Wellness perks
Paid parental leave
Paid time off
Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.