Square is looking for a strategic Experiential Marketing Manager to join the Brand Marketing Team. You will manage the strategy and development of integrated experiential marketing programs designed to further build the Square brand and support the Square business.

You will oversee end-to-end planning and production for experiential programming within brand and product awareness campaigns. You will partner closely with Brand Marketing, Communications, Content, Creative, Sales teams, and external agencies to develop programming that disrupts the conventional experiential model. You will use data and insights to measure and optimize performance on an ongoing basis.

You will have experience working with agencies and managing multiple experiential programs concurrently. You will have a balance of skills across marketing, event management and development, and you feel comfortable diving deep into data and insights to support new ideas. You have experience working with and leading teams and external partners, and you excel in a creative organization. You will report to the Experiential Marketing Lead and this role is eligible for remote work.

You Will:

• Work with the Brand Marketing team, partners, and external agencies to create experiential programming to complement full funnel marketing campaigns, while ensuring programming ties back to overarching vision and goals.
• Develop an understanding of our seller personas, mindsets, attitudes, values and behaviors to create experiential programs.
• Oversee experiential programming development including strategy, briefing/ideation, budget management, production, and measurement.
• Manage all aspects of event production, including; vendor management, logistics, event promotion, and staffing.
• Manage agency and external partners to ensure all deliverables are met
• Work with Marketing Analytics to set campaign objectives and KPIs. Monitor campaign performance and use data to make informed decisions.
• Identify marketing and experiential trends across cultural moments and industries with a specific focus on small business, technology, eCommerce, food & beverage, and sports & events.
• Travel 30% of the time as a representative of Square and oversee and manage onsite programming.

You Have:

• 5+ years of relevant experiential marketing experience, either on the brand or agency side.
• BA/BS degree, or equivalent years of experience
• Executed a diverse scope of projects with partners at all levels of understanding and seniority
• A collaborative, motivated and a cross-functional team mindset
• Managed/produced a variety of experiential programming including educational programming, trade shows, mobile tours, and live events
• Comfortable interpreting and applying data and insights to inform programming and measure effectiveness
• An openness to give/take feedback as part of a creative and passionate team
• Experience with Marketo, Salesforce, Asana and Google Suite will be helpful in this role

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Square is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

At Square, we want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Square, Inc. (NYSE: SQ) builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store, and invest money. And TIDAL is a global music and entertainment platform that expands Square's purpose of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway, and the UK.