Senior Brand Insights Researcher, Brand Team
- Full-time
Company Description
Job Description
We are looking for a passionate and empathetic researcher to join the Square Brand Team. You will directly conduct research to connect Square with the businesses we serve. You will help us make smart, well-informed decisions to attract new customers, create better customer experiences to keep existing customers loyal, and inspire employees — by doing so, you'll support our growth. This is an exciting time to build the Square brand along with a diverse team of experts in brand insights, brand strategy, brand marketing, and media.
You will:
- Design and execute research to support several areas, e.g., brand health tracking, marketing communications, customer experience
- Work with Brand Team members and cross-functional partners to understand research objectives, define methodologies, and turn insights into actionable recommendations
- Conduct research directly, using DIY research tools (e.g., Decipher, GetFeedback, and Usertesting.com): from project design and questionnaire/guide writing, to programming (if quant) or moderating (if qual), to analysis and report writing
- Support marketing with initial insights for campaigns and message, concept, and creative testing
- Help measure brand and product awareness, perceptions, satisfaction, NPS and other key metrics globally on an ongoing basis to identify opportunities and risks for the business
- Help manage Square's internal DIY research tools, e.g., access management, contract evaluation/renewal, socializing and education, and identifying research tools that will best support the business
- Champion the customer perspective and customer empathy across Square
Qualifications
You have:
Minimum Bachelor's degree or equivalent experience
5+ years of experience leading research projects in a professional environment, either in-house, at a research agency, or both
Track record of successfully conducting both quantitative and qualitative research:
Quantitative research skills:
- Experience conducting survey research end-to-end, including questionnaire development, programming, sample management, data weighting, analysis, charting, and report writing
- Expertise in using quantitative methods for market research and measurement (e.g., brand tracking, segmentation, NPS/customer satisfaction, concept testing, market sizing)
- Expertise with direct data analysis (e.g., SPSS, Excel) and statistical techniques (e.g., regression analysis, coefficient correlation)
- Qualitative research skills:
- Experience designing and leading qualitative fieldwork (e.g., in-depth interviews, focus groups, ethnographies, digital diaries)
- A willingness to get hands-on and personally recruit participants
- Ability to translate research data and findings into actionable insights
- Storytelling, data visualization, and presentation skills
- Project management skills
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Paid time off
- Learning and Development resources