Marketing Analyst
- Full-time
Company Description
Job Description
This role will be focused on working with the marketing team to grow Square Ecommerce user acquisition and increase retention. The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently increase our marketing investments. You will partner with data science to continually evolve LTV, marketing attribution frameworks, and support the marketing team in tracking / optimizing our acquisition spend across all channels. This role will challenge you to think strategically and contribute to high-level discussions across the organization.
You Will:
Partner with marketing managers, engineers, and strategy leaders while ensuring the right questions are being asked, solicit feedback, and iterate until you reach meaningful conclusions backed by solid analyses
Use SQL on a daily basis to develop marketing data pipelines, write complex queries, and perform analyses
Solve problems, challenge assumptions, and expect to be faced with open-ended questions
Lead analytical analyses / projects such as funnel analysis, channel optimizations, view-thru impact, landing page test design and evaluation (e.g. SEM, Social, Display, Affiliates, Organic, SEO)
Evolve LTV and marketing attribution frameworks in partnership with data science
Collaborate with business leaders across Square to develop financial forecasts, build operational goals, and optimize investment spend
Define marketing KPIs and build self-serve data visualization dashboards for you / stakeholders to monitor performance
Qualifications
You have:
3+ years of analytics experience (e.g., marketing analytics, product analytics, data science)
Fluency with data, analytics, and visualization technologies (e.g. SQL, Looker, and Python)
Superb marketing instincts and natural curiosity
Articulate / thoughtful communication style and able to develop trust and accept feedback
Deep understanding of LTV and marketing attribution frameworks (marketing mix modeling experience a plus)
Excellent troubleshooting skills and attention to detail
Ability to manage competing priorities from multiple stakeholders
Bachelor's degree or higher, preferably in a quantitative discipline (e.g., Statistics, Analytics, Econometrics, Mathematics or related field)
Additional Information
Perks
At Square, we want you to be well and thrive. Our global benefits package includes:
- Healthcare coverage
- Retirement Plans
- Employee Stock Purchase Program
- Wellness perks
- Paid parental leave
- Flexible time off
- Learning and Development resources