Global Product Marketing Lead, Square for Restaurants
- Full-time
Company Description
Job Description
We are looking for a creative, results-oriented, data-driven leader to join Square as a Product Marketing Lead working with the Square for Restaurants team. The Product Marketing Lead will design and execute marketing strategies in all current markets, launch new markets, work closely with the product team to identify new product opportunities, lead go-to-market activities for new products, and provide continuous feedback about our products to the rest of the team. The Product Marketing Lead will ensure that the right customers are getting the right message, through the right channels and that we are building and supporting the right products for our customers. This position is a management position, with one or more direct reports.
As a Product Marketing Lead on the team, you’ll play a critical role in executing growth and marketing strategies to help the team accomplish our goals. The ideal candidate will have a solid understanding of product strategy, growth marketing, positioning and messaging, and have a track record of strong cross-functional leadership. They should also possess exceptional analytical and communication skills. This role will have a strong emphasis on optimizing conversion rates by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns including email, paid media, in-product, offline, and experimental channels.
Qualifications
You will:
Understand customer needs through surveys, interviews, and analysis of product usage data
Identify and segment target customers, their pain points, and needs through qualitative and quantitative research, and solutions to meet those needs
Review competitive offerings and drive ongoing differentiation
Analyze findings, report on KPIs, and present recommendations
Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
Set growth and retention targets and create quarterly marketing plans to meet them
Develop and implement data-driven lifecycle marketing strategies aimed at optimizing product growth and retention
Develop product positioning, key messaging, and pricing & packaging to be used in product development and marketing campaigns throughout the customer journey
Lead go-to-market strategies, tactical plans, and post-launch marketing programs with marketing channel managers, support content, account managers, and sales.
Present to executive leadership for cross-functional alignment
Partner closely with Design and Copywriters to develop marketing materials from ideation to implementation across all channels
Partner with channel partners to conceive of and implement email, paid media, in-product, offline, and experimental campaigns
Manage one or more direct reports who are Product Marketing Managers
Qualifications
You have:
A BA/BS degree or equivalent practical experience
8+ years professional experience
3+ years in product marketing, growth, or other analytical role
Previous background in B2C and B2B marketing, preferably with experience in consumer technologies, early stage startups, or high growth SaaS
Extensive knowledge of email and paid marketing for both acquisition as well as lifecycle marketing
Strong quantitative ability, and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Experience with testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc),
analytics tools (Google Analytics, Adobe Site Catalyst, etc), and marketing automation platforms (Marketo, Hubspot, Iterable) a plusPeople management experience
Genuine interest and curiosity in helping small businesses (ideally restaurants!) succeed