Schréder is an international company with headquarters in Brussels, Belgium.

The Schréder Group is active in more than 50 countries spread over the whole world and employs worldwide 2.600 employees.

It is a Belgian family-owned company that represents an increasing yearly turnover of 565 MEUR.

The Group is passionate about light and innovation and is an expert in the design and development of outdoor lighting solutions.

Schréder shares the conviction that quality outdoor lighting solutions contribute in a sustainable way to the well-being of the urban and rural communities where they have been implemented. 

To meet business growth needs, we are hiring an Area Sales Leader to be based in Riyadh, Saudi Arabia.

The Area Sales Leader is responsible for the commercial development and the turnover realized in the defined area.  This position is based in Riyadh, Saudi Arabia.

The objective is to develop the commercial activity via different existing market segments and targeting new market segments. Marketing responsibility are co shared with General Manager.  Direct contact and Physical presence at client’s is essential.

Sales

• Insures a profitable sales growth and company brand recognition in the area. 
• Handles Sales agreements with clients:
  • Serve existing accounts and builds and maintains effective long-term relationships with a defined customer base to ensure a high level of satisfaction and increase revenues (within municipalities, the local ministries and with the private sector)
• Actively prospect for new business
  • Creates, monitors and revises lead generation plans to ensure a substantive sales opportunity pipeline
  • Plans, facilitates and/or conducts complex negotiations, typically over a long sales cycle (i.e., one year or more), to reach long-term agreements and commitments.
  • Identifies, develops and typically closes new sales opportunities.
  • Identifies and prioritizes new client opportunities and develops solution implementation and growth strategies.
  • Manages the preparation of bids and tenders with particular emphasis on establishing the organization's trading terms / with national, regional or local governments.  Draw up the regional sales budget and define the appropriate action plan.
• Follow-up of results and check /implement them with well-defined targets to the Area Sales Manager

Marketing

• Acquire and maintain complete knowledge of the company’s range of solutions, features and benefits of those products and services that the Group can offer. Proactive actions required
• Analyses market needs and opportunities.
• Determine the product range and market approach
• Participates actively in the development of new products and services.
• Contributes to the Communication strategy
• Implement the company’s long term vision in line with the Group strategy.

People Management

• Leads, manage, develop and motivate the employees within the department.
• Manage the network of sales people. Motivate the colleagues to ensure the company’s sales.
• Coaches the team by giving them clear targets and checks this by the results

Education:

Master Degree in Engineering, Architecture, Geographer, Sales, Business, …

Experience:

At least 10 years of relevant experience in Lighting industry in KSA

Knowledge & Skill:

Languages : English (B2) + local language

Sales approach & customer oriented

Results driven

Excellent negotiation & communication skills (written, oral)

Excellent knowledge of the market (paysagiste, architecte, bureau d’études), competition & lighting industry