Scalian is a multinational engineering consulting firm with over 35 years of experience and nearly 5,500 specialists across 11 countries.
We provide expertise in Operations & Technology and Information Technology to a variety of industries, including aerospace, defense, railways, and energy, supporting their development.
At Scalian, people are at the heart of our priorities. By joining us, you will have the opportunity to achieve your professional goals in a collaborative and supportive environment.

Overview

The Marketing Strategy & Operations Team is responsible for coordinating, prioritizing, and monitoring marketing activities across the Connected Services organization, ensuring effective planning, stakeholder alignment, and timely execution of Go-to-Market initiatives.

The team plays a key role in orchestrating cross-functional activities, maintaining visibility on priorities, supporting launch readiness for new services, and ensuring all stakeholders are informed and aligned on key marketing initiatives.

Main Missions

• Coordinate and maintain the Quarterly Marketing Action Plan (MAP), consolidating inputs from all relevant stakeholders and ensuring clear visibility of priorities, deliverables, and upcoming activities.
• Manage and monitor the Marketing Team's workload, ensuring activities are properly prioritized and delivered within agreed timelines.
• Monitor the weekly progress of marketing initiatives, identifying potential blockers, risks, and dependencies, and supporting their resolution.
• Support the Go-to-Market readiness of new Connected Services and features by tracking launch milestones, communication plans, and stakeholder alignment.
• Ensure effective communication and coordination across teams by proactively sharing updates, changes, risks, and dependencies that may impact marketing activities.
• Create and maintain dealer-facing articles and communications on the Dealer Portal to support awareness, onboarding, and adoption of Connected Services.
• Monitor the rollout of new services and features, ensuring the related communication plans are properly coordinated and executed across stakeholders and channels.

Team Objectives

Activities in Charge of Marketing Strategy & Operations

Develop and Maintain the Marketing Action Plan (MAP)

• Define, communicate, and continuously update the quarterly MAP.
• Ensure alignment across stakeholders and provide visibility on upcoming priorities, dependencies, and deliverables.

Support Go-to-Market Readiness

• Coordinate with Product, Business, Channel, Brand, and Regional teams to monitor launch milestones and communication requirements for new services and features.
• Ensure launch communication plans are defined, aligned, and executed according to agreed timelines.

Marketing Governance and Coordination

• Provide regular follow-up on marketing activities, monitor progress, highlight risks, and support cross-functional alignment.
• Facilitate communication between stakeholders to ensure smooth execution of key initiatives.