SCHOOL DEVELOPMENT OUTREACH - MARKETING COMMUNICATIONS & PARTNERSHIP COORDINATOR

  • Full-time
  • Department: School Development Outreach

Company Description

The Sampoerna Schools System is Indonesia’s most comprehensive, integrated educational pathway from early childhood to university. Our schools offer internationally-recognized curriculum and the opportunity to earn globally-recognized credentials and degrees that open a world of possibilities for our graduates. 

Our academic program was designed by leading educators who embrace the best practices from America, Europe and Asia to create a powerful, unique educational experience that respects Indonesian culture and core values of the Putera Sampoerna Foundation:

  1. Being good isn’t good enough.
  2. Collaboration is key to conducting our activities.
  3. International-standard education should be accessible for Indonesians.

Job Description

  • Develop and implement effective communication strategies, including budget planning, content ideation, and implementation schedules, based on the target audience.
  • Develop and distribute communication materials such as publications, press releases, website/platform content, speeches, social media messages, e-newsletters, and other marketing materials that communicate the SDO’s activities, particularly new initiatives.
  • Establish, manage, and maintain effective relationships and communications with media, Key Opinion Leaders (KOL), and third-party agencies for collaboration on various campaigns; collate analytics and maintain media databases and records of media coverage; regularly track and gain insights into competitors’ strategies as input for further planning.
  • Seek opportunities to enhance brand awareness, drive traffic to School Development Outreach & Guru Binar’s domain, cultivate new leads and business expansion, and coordinate publicity events as required.
  • Assume responsibility for developing new and/or supporting existing partnership initiatives to expand portfolios and build networks with potential stakeholders.

Qualifications

  • Bachelor's Degree (minimum requirement)
  • Minimum 1-3 years of professional experience in Marketing Communications and Partnership roles
  • Demonstrated proficiency in developing and executing comprehensive communication strategies, including budget planning, content ideation, and implementation scheduling
  • Proven expertise in social media engagement and the development and publication of professional communication materials, including press releases and marketing collateral
  • Established experience and professional network with media contacts and Key Opinion Leaders (KOL)
  • Documented track record of driving traffic, generating qualified leads, and supporting business expansion initiatives
  • Strong collaborative abilities with demonstrated leadership competencies
  • Advanced written and verbal communication skills with the ability to articulate complex concepts clearly and professionally
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