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Reporting to the Business Assurance Director Benelux, the Head of Commercial & Market Development is responsible for building, leading and continuously improving the commercial operating model of Business Assurance Benelux. The role serves as the commercial integrator across Business Assurance Benelux, connecting market opportunities, Segment Leaders and operational capabilities into one coordinated growth engine. It ensures that every Business Assurance segment has the market visibility, commercial governance, tools, pipeline and execution discipline required to achieve its revenue and margin objectives. Beyond delivering today's commercial performance, the role continuously assesses whether the organisation possesses sufficient market insight, commercial capability and qualified pipeline to achieve its future growth ambitions, initiating improvements whenever gaps are identified. Working in close partnership with the Segment Leaders, the Head of Commercial & Market Development transforms market potential into profitable growth through actionable market intelligence, disciplined commercial execution and the continuous improvement of the commercial operating model. While Segment Leaders remain accountable for the strategy and performance of their respective segments, the Head of Commercial & Market Development shares responsibility for achieving the commercial ambitions of Business Assurance Benelux by ensuring the commercial operating model consistently delivers the market insight, qualified opportunities, governance and execution discipline required for success.

Key Responsibilities

Commercial Performance

• Drive sustainable organic growth and protect commercial margin.
• Drive commercial accountability across all Business Assurance segments.
• Lead the commercial performance review cadence.
• Monitor business performance and initiate corrective actions where required.
• Ensure sufficient qualified pipeline exists to deliver business objectives.

Market Development & Intelligence

• Develop market segmentation and addressable market insights.
• Identify growth opportunities, competitive developments, white spaces, and identify gaps in market visibility and initiate actions to create the customer and market insights required to achieve future growth objectives.
• Translate market intelligence into actionable commercial initiatives.
• Continuously assess whether sufficient market visibility exists to achieve growth ambitions and initiate actions where additional insight is required.

Commercial Operating Model & Continuous Improvement

Responsible for:

• Developing and continuously improving the commercial operating model.
• Owning the commercial governance, processes, tools and operating rhythm across BA Benelux.
• Driving adoption and consistent execution across all Business Assurance segments.
• Monitoring commercial effectiveness and initiating improvements based on business performance and market feedback.
• Embedding best practices and fostering continuous learning across the commercial organisation.

Pipeline Governance

Own the governance of the complete commercial pipeline by ensuring:

• Pipeline quality, visibility, and coverage remains sufficient to achieve current and future revenue objectives.
• Opportunity progression
• Forecast accuracy
• Cross-selling and win-back initiatives
• Disciplined commercial execution

Integrated Business Planning

Lead the commercial component of the IBP process by translating market demand into reliable forecasts and commercial priorities aligned with and driving development of operational capacity.

Partnership with Segment Leaders

The role operates in close partnership with the Segment Leaders.

Segment Leaders own:

• Segment strategy
• Customer propositions and portfolio
• Technical leadership
• Market priorities
• Segment P&L

The Head of Commercial & Market Development owns:

• Market intelligence
• Commercial operating model
• Commercial governance
• Pipeline development and governance
• Forecasting
• Commercial capability development
• CRM and commercial tooling
• Commercial execution discipline

Together, both roles ensure sustainable revenue growth and healthy commercial margins across Business Assurance Benelux.

Success Measures

• Organic revenue growth
• Commercial margin
• Pipeline quality and coverage
• Forecast accuracy
• Customer acquisition, retention and cross-selling
• CRM adoption and commercial process maturity
• Segment growth performance
• Customer satisfaction

The successful candidate is an experienced commercial leader with a proven track record of building commercial operating models that deliver sustainable organic growth in a complex B2B technical services environment.

Experience

• 12–15+ years in senior commercial leadership.
• Proven success in organic growth, commercial transformation and market development.
• Experience with CRM, commercial analytics, forecasting and Integrated Business Planning.
• Experience within TIC or another international technical services environment is preferred.

Competencies

• Strategic commercial leadership
• Commercial performance management
• Market development
• Data-driven decision making
• Cross-functional leadership
• Influencing without direct authority
• Coaching and stakeholder management

Reporting Line

Reports to:                  Business Assurance Director Benelux

Key stakeholders:       Segment Leaders, Operations, Finance, Marketing, Global Segment Leaders and Global Commercial Excellence.

The Head of Commercial & Market Development owns the effectiveness of the commercial operating model, ensuring it consistently delivers the commercial outcomes required by the business through continuous measurement, learning, adaptation and disciplined execution.

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