The SEEK Group

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our unified purpose helps people live more fulfilling and productive working lives and helps organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation. Find out more about us by visiting https://www.seek.com.au/about/.

‘This is SEEK’

At SEEK our biggest asset is our people, and we are proud of our community of valued, talented and diverse individuals who really know their stuff. Our culture statement, This is SEEK, is all about what makes SEEK unique and a little bit different. This is SEEK clearly outlines what we believe in and the attributes of our best people, which include:

• Passion about SEEK and our customers
• Great judgement and decision-making ability
• Knowing their stuff – Professional and Leadership skills
• Delivering great outcomes for SEEK.

Find out more about This is SEEK and our how our culture comes to life by visiting https://www.seek.com.au/work-for-seek/life-at-seek/.

The Team

This role sits within the APAC Media and Planning team which is a team of eight with seven Country Media Leads, each of whom leads media planning and investment in a separate market. This team is within the larger APAC Digital and Media team, that also comprises separate SEM, Digital and Centre of Excellence teams who collectively deliver the media activity in our 8 markets. The role reports directly to the Senior Marketing Manager – APAC Media and Planning who is based in Melbourne and this role has no direct reports. This role works closely with various stakeholders from across the business including but not limited to the Philippines Country Marketing team, Strategy, Finance and Integrated Campaigns.

The Country Media Lead – Philippines Media and Planning role is responsible for Jobstreets’s annual integrated media planning, in Philippines across all online and offline channels in line with Marketing, brand and segments goals and objectives. Having a Country Media lead ensures a single-entry point into media, consistency in planning approach across channels, maintained focus on objectives and delivers more efficient ways of working. This role reports into the Senior Marketing Manager - APAC Media and Planning and works closely with the local Country Digital Lead and with the local Country Marketing team.

Key Responsibilities

• Media Strategy & Planning
  • Develop and execute comprehensive annual media strategies that integrate cross-channel mix investments to deliver against both company OKRs and local market metrics.
  • Lead tactical responses in collaboration with regional media leadership and other local country digital leads to address emerging local business challenges.
  • Plan and deliver integrated media campaigns and partnerships that align with business objectives and deliver on desired campaign outcomes.
  • Be seen as the go-to expert in the local market on media mix, media investments, priorities, and optimization across various channels.
• Media Efficiency and Optimisation
  • Deliver annual targets and enhance ROI in our BAU performance marketing efforts with the digital media team and performance agencies.
  • Boost media performance and innovation, ensuring ROI from media and publisher partnerships.
  • Improve the country channels strategy by testing and learning from new publishers.
  • Optimise working media by right-sizing segment investment splits, continuous optimisation and utilisation of Marketing Mix Modelling insights.
• Team and Cross-Functional Collaboration
  • Work with Digital and Media team peers in Digital and Search as well as Integrated Campaigns, Brand and Lifecycle teams to identify opportunities for cross channel collaboration and optimisations using insights.
  • Establish seamless ways of working collaboration frameworks and communication protocols between media teams and local country marketing that enable faster decision-making and more effective campaign execution.
  • Build strong relationships with the Philippines Country Marketing team members, by understanding their unique market needs and delivering customized, high-value media support.
• Partner management
  • Manage media planning and buying agency relationship to deliver on contractual KPIs.
  • Manage and continuously improve media deals with key publishers across offline and online media.
  • Maintain strong relationships with media owners and stay current on media landscape developments and emerging opportunities.
• Media Reporting & Measurement
  • Provide executive-level measurement and reporting that demonstrates clear ROI for all media investments, including competitive context analysis with Centre of Excellence support
  • Lead comprehensive media commentary and reporting for Monthly Business Performance meetings.
  • Conduct monthly local media team catch-up sessions to assess previous month's performance and optimize future activities.
• Media Excellence
  • Embed APAC media planning process in local market planning across to ensure consistency and best practice.
  • Support roll-out of SEEK’s market mix modelling capability in the local market to deliver high ROI from media investment.
  • Reset SEEK’s approach to media investment planning with a view to right-sizing media investment to suit local market opportunity and business priorities.
  • Support embedding of SEEK's future agency operating model in the local market, ensuring seamless transition to new processes that enhance operational efficiency, and delivery of best-practice media solutions.
• Finance Management
  • Own and manage the local market working media budget, ensuring optimal allocation of investment to support strategic objectives.
  • Monitor investment, provide accurate forecasts, and maintain adherence to budgetary guidelines.
  • Manage the Through the Line integrated campaign budget to maximise reach and deliver brand health targets.

• Proven digital marketing or media buying experience with a high level of competency across all media with specific hands-on experience in traditional media, and understanding of Philippines media landscape trends
• Experience creating, managing & optimising integrated media campaigns for large brands with sizeable budget agency-side a bonus
• Ability to analyse media and audience performance, generating insights and actions from available data sources
• Strong judgement and decision-making capabilities, with a willingness to test, learn, and pivot when needed
• Outcome-focused, with a keen eye for detail and creative flair to grow
• Experience managing external agency partners/vendors and evaluating capabilities and proposals
• Confidence in communicating and influencing a variety of stakeholders, being able to effectively explain the complex media landscape in a way both internal and external audiences understand.