What you'll bring

You are a university student with a knack for social media and storytelling, looking to build real employer branding experience on a global stage.

• An instinctive storyteller who adapts their approach for different audiences
• Skilled at creating social media content — short-form video, carousels, and captions
• Candidate-focused, keeping the experience front of mind in everything you create
• Comfortable working within brand tone of voice and visual guidelines
• Proactive and able to manage your own workload in a globally distributed team

We also look for people who communicate clearly, keep the customer in mind, and enjoy finding smart solutions to problems — whatever stage of your career you're at.

In addition to the role-specific skills above, all student and early talent positions at SAP look for candidates who are open to working with AI tools — including agentic AI — to automate everyday tasks, prototype ideas, and build confidence in AI-assisted ways of working from day one.

What you'll build

You will help an award-winning global team create content that positions SAP as an employer of choice to talent audiences around the world.

• Create and publish social content targeting diverse candidate audiences globally
• Produce short-form video, carousels, and captions for the LifeAtSAP channels
• Track the latest social media trends and test fresh content ideas
• Support recruitment marketing campaigns across different target audiences
• Develop content for the SAP Careers site to engage job seekers at every stage
• Collaborate with stakeholders across Talent Discovery, People & Culture, and the wider business

Where you belong

The Global Employer Brand Team is a worldwide group of subject matter experts who work together to present SAP as an employer of choice to the external talent market. We own the LifeAtSAP social channels, run the SAP Careers site, and deliver recruitment marketing campaigns that reach candidates globally. It's a creative, collaborative team where your work will be visible — and your fresh perspective valued — from day one. When you join SAP, you'll be a part of SAP Next Gen — a global community of students and early professionals with access to mentors, development programmes, and peers.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
 
We win with inclusion
 
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
 
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: [email protected].
 
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
 
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
 
Successful candidates might be required to undergo a background verification with an external vendor.
 
AI Usage in the Recruitment Process
 
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
 
Please note that any violation of these guidelines may result in disqualification from the hiring process.