(While we will prioritize candidates that are located in the Toronto, Ottawa and Kitchener/Waterloo area to build more connected teams, we do encourage candidates across Canada to apply to our roles. We are moving to a hybrid model in our hub cities - Ottawa, Toronto and Vancouver - and will be working from an office twice per week)

About Rewind

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

We care about honesty, we believe in learning from our mistakes, and we support each other as we grow.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Reporting to the CMO, your role as a Director of Demand Generation involves planning, building, and executing inbound and outbound marketing programs to drive and accelerate pipeline growth. You define, execute, measure, and refine a creative, compelling, and effective marketing strategy to increase revenue for our growing B2B SaaS products. You will own delivery of top-of-the-funnel activities, meeting MQL goals, and contributing new revenue attributed to marketing efforts. 

Additionally, you will support our Account Management team in generating demand within our existing customer base to meet expansion revenue targets. You will lead a team of marketing program managers and, potentially, Sales Development Representatives (SDRs), guiding them to achieve their objectives and enhancing their skills to deliver high-quality marketing campaigns with precision.

Your responsibilities will include:

• Strategy: creating and executing multi-channel demand generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
• Campaign Management: helping construct and bring to life marketing programs, and successfully create and roll-out of highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
• Messaging: collaborating with Product Marketing to be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
• Conversion Rate Optimization: owning objectives across the marketing funnel - From Prospect to SQL - tracking and optimizing performance at each stage in the funnel, and creating a predictable demand generation engine. Continually optimize online and offline programs to ensure CAC is in line with ROI goals.
• Stakeholder Management: collaborating with a variety of stakeholders - C-level, sales, marketing, content, product and product marketing.
• Continuous Improvement: always strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
• Analysis: analyzing demand generation marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.
• Lead Management: understanding lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (Hubspot) and CRM systems (SFDC).
• Management: leading, nurturing and developing team of marketing program managers and potentially SDRs.
• Agency and Freelancer Management: sourcing, overseeing and coordinating with external agencies and freelancers, ensuring they align with our marketing objectives and deliverables. Cultivating strong relationships with these partners to enhance our marketing efforts, streamline workflow, and maintain high-quality output.
• Budget: being responsible for the demand generation budget and report on ROI.

We’re looking for candidates with a minimum of 8-10 years of experience in demand generation with at least 5 years of leadership in the B2B SaaS space.

You also have:

• Excellent understanding of performance marketing and in how to analyze and optimize conversion rates across the sales and marketing funnel.
• Extensive skills in marketing technology and automation systems. We use Hubspot and Salesforce.
• Demonstrable success delivering paid, earned and owned channels demand generation programs.
• Experience in building and growing Partner Marketing programs and in B2B Event Marketing (digital and in-person events)
• Experience managing SDRs or proven success in working closely with SDRs teams.
• Experience in creating demand generation plans for both self-serve and sales-led motions a plus
• Data acquisition and management knowledge to support lead nurturing and outbound programs.
• Strong analytical and data-driven approach.
• A desire to work both at a strategic level and tactically on projects and campaigns.
• Excellent decision-making skills in regards to allocating marketing spend.
• Self-motivated and results driven.
• Degree in a relevant field.

We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

Our package includes:

• employee stock options
• health benefits
• 3 weeks vacation + tenured vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer hours (off every other Friday from June - September) and office closed during the holiday break (Dec 25 - Jan 1st)
• 4 week sabbatical after 4 years with us
• paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year annual wellness spending account