Red Bull UK is currently recruiting for a Category Manager - Morrisons (18 Months FTC) to be based across the UK.
 

The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what’s next. The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with strategic Grocery customers through externally facing, practical Category Management initiatives and customer understanding. Furthermore, the successful candidate will maintain and build our independent relationships with our customer partners, ultimately seeking to be a trusted part of the customer team/captain for the category.

Data

• Providing data-driven insights, analyses and recommendations to strategic customers that optimise long-term category growth by positively shaping strategy on: Range & Distribution/Space, Merchandising & Availability/Use of Digital/Price & Promotions.

CLIENT RELATIONSHIPS

• Developing effective, credible relationships within strategic customers with: Buyer & Buying Manager/Category Merchandising Manager/Category Marketing Manager/Anyone else who will help to deliver the above
• Building strong, collaborative relationships with internal stakeholders particularly within your central business unit

CATEGORY STRATEGY

• Designing, implementing and measuring trials that test category building initiatives.
• Being a lead voice in every key range review in soft drinks – and ensuring decisions are made with the shopper in mind, and with the best possible insights.
• Working towards Soft Drinks Captaincy in key partner accounts by effectively being an extra member of the customer team and providing ongoing independent thought leadership and analysis.
• Being a part of the overall Red Bull Category Team and delivering new category insight projects to drive our total business forward, e.g. emerging macro trends.

Ideally solid experience in a category, sales, or retail function.

Customer facing experience desirable.

Grocery experience desirable

Performance Goals

Ensuring space and distribution targets at fixture are met

Excellent management of how our space and distribution is utilised

Provision of key, strategic insights with customers throughout the year

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.