The Category & Shopper Insights Manager owns category and shopper insights for Red Bull in Egypt. This person is the go-to for anything related to category performance, sell-out data, shopper behavior and promo effectiveness. The role is a mix of hands-on analysis and getting in front of retailers and internal teams to land recommendations that can be translated into actions. It covers category analysis, Category Management projects, retail audit and sell-out data, portfolio and promo evaluation, and shopper research.

Category Analysis & Insights

• Track and analyze the energy category; what's growing, what's not, and why.
• Build category stories and selling decks the key account team can take into retailer meetings.
• Support range reviews and joint business planning with solid data behind every recommendation.

Category Management Projects

• Lead CatMan projects with key retailers; assortment reviews, planogram and space planning, shelf layout, and flow.
• Work face to face with retailer category teams to improve category performance in their stores and position Red Bull as the preferred category partner.
• For non-top customers, provide initiatives and support to Key Account Managers so they can implement them themselves.

Retail Audit & Sell-Out Data

• Manage our data providers; contracts, quality, coverage.
• Own the regular reporting: share, distribution, pricing, rate of sale. Flag what needs attention before it becomes a problem.
• Handle ad-hoc deep dives for sales and marketing when questions come up.

Portfolio & Promo

• Analyze SKU and pack performance to guide range decisions; what to push, what to fix, what to delist.
• Evaluate promos: what's working, what's not, and how we should adjust depth, frequency, and mechanics by channel.
• Feed insights into the annual business plan.

Shopper Research

• Brief and manage shopper research with agencies; purchase decision trees, path to purchase, shopper missions, segmentation.
• Turn findings into practical in-store recommendations: assortment, placement, activation.
• Make sure shopper learnings properly reach the people who need them: trade marketing, key accounts, and field sales.

• 5+ years of experience in category management, shopper insights, or commercial analytics.
• FMCG background is a must, beverage industry is a plus.
• Hands-on experience with retail audit and sell-out data (e.g., Nielsen, retailer EPOS/loyalty data).
• Experience running Category Management projects with retailers, including space and assortment work.
• Experience briefing and applying shopper research with agencies.
• Strong analytical skills with the ability to turn data into clear, actionable stories.
• Excellent interpersonal, communication, and presentation skills; comfortable presenting to senior stakeholders and retail customers.
• Advanced Excel and PowerPoint; BI tools (Power BI, Tableau) are a plus.
• Ability to work collaboratively across sales, marketing, and trade marketing teams.
• Proactive and organized; able to balance regular reporting, projects, and ad-hoc requests.
• Bachelor's degree in business, marketing, economics, or a related field.