Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.

RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.

POSITION SUMMARY

The Manager, Stadium Events drives 3rd party promoter and private event rentals to the Stadium through proactive sales efforts, relationship-building, and targeted outreach directly supporting the Head of Stadium Events in managing and overseeing event bookings at Sports Illustrated Stadium and the Club’s Training Facility, ensuring smooth operations for both internal (New York Red Bulls) and external 3rd Party Events driving event revenue for both Tickets and non-Ticketed Events, be the primary point of contact for 3rd Party Promoters, curating diverse entertainment opportunities, and overseeing the full lifecycle of Special Events at Sports Illustrated Stadium. This individual will serve as a Sales Specialist focused on Business Development between Promoters, potential Corporate and Private Clients, Internal Departments and in-house Partners, ensuring flawless execution and elevated guest experiences across all events—from intimate private functions to large-scale concerts and sporting events.

This position requires strong organizational skills, excellent customer service abilities, and the ability to handle multiple tasks simultaneously in a fast-paced environment. The ideal candidate will have a strong understanding of event logistics, contract negotiations, and relationship management with clients, vendors, and staff.

Business Development & Revenue Generation

Drive private event rentals through proactive sales efforts, relationship-building, and targeted outreach.

Cultivate relationships with third-party promoters and event producers to attract concerts, sporting events, and other live entertainment opportunities.

Collaborate with the in-house partner promoter to coordinate schedules, ensure date availability, and support mutually beneficial programming.

Event Booking & Coordination:

Oversee the booking of non-RBNY events at the stadium, including sporting events, concerts, corporate events, and private events.

Serve as the primary point of contact for Promoters through the entire event life cycle, as well as Corporate and Private Clients seeking to book the stadium, answering inquiries and providing information on available dates, event requirements, and pricing.

Work closely with event Promoters to understand their specific needs and provide tailored solutions.

Negotiate terms and conditions with Promoters, Clients and Vendors, ensuring clear agreements on all aspects of the event, from logistics to fees.

Client Relations & Event Execution

Act as the liaison between event clients and the stadium’s Food & Beverage department, ensuring seamless communication and planning.

Support and coordinate the creation of room layouts and event diagrams for private events to ensure client customization and optimal use of space.

Ensure consistent, high-quality service delivery from booking to post-event follow-up for all events.

Event Calendar & Operational Oversight

Lead the day-to-day oversight of the master event calendar, ensuring optimal scheduling and resource allocation.

Work along internal teams including Operations, Marketing, Security, and Ticketing to ensure that all large-scale events are properly scoped, planned, and executed.

Schedule and lead internal event planning meetings and post-event recaps to continuously improve processes and outcomes.

Build P&L statements and expense operating budgets for private and ticketed events

Analytics & Reporting

Support the tracking and analysis of event revenue, pipeline opportunities, and profitability.

Support the development of regular reports and forecasts to ensure department is on pace to meet or exceed annual goals.

Help identify new opportunities for growth and increased utilization of stadium spaces, as well development of valuation documents for revenue maximization

Marketing & Promotions Support:

Collaborate with the Marketing department to promote upcoming events and attract new clients.

Help create promotional materials, press releases, and other communications to increase the Venue’s visibility as an event destination in the NYC metropolitan area.

Assist in the maintenance of the stadium website, & marketing materials

Post-Event Analysis & Reporting:

Review event feedback and provide executive reports on event performance & identify areas for improvement.

Assist with invoicing and tracking revenue generated from events.

Bachelor’s degree in Event Management, Hospitality, Business Administration, or related field desirable.

Five to six years of experience in event bookings and sales, sports and other live entertainment.

Experience working with both Corporate Private Clients and large entertainment 3rd party Promoters.

Proven ability to lead individual contributors and elevate performance

Exceptional communication, organizational, and presentation development skills.

Ability to work non-traditional hours, including evenings, weekends, and holidays, as event schedules demand.

Demonstrated success in event booking, client relationship management, and revenue generation.

Understanding of event operations, including food & beverage coordination, A/V needs, and space planning.

Proficiency in event diagramming software (e.g., Social Tables, AutoCAD) and CRM systems is a plus.

Industry network and familiarity with national and regional touring acts, sports organizations, and event producers is desirable.

Ability to analyze financial data and prepare financial models and projections.

Must have excellent interpersonal and external communication skills

Certification in event planning (such as CMP - Certified Meeting Professional) is a plus.

Due to the cyclical nature of the entertainment industry, you may be required to work varying schedules to reflect the business needs of the company.

The base salary for this position is $75,000 + Commission. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.