Internship Shopper & Trade Activation

  • Full-time
  • Travel: 0
  • Organization: Red Bull GmbH
  • Job type: Temporary

Company Description

As part of the International Off Premise Trade Marketing Team, the main priorities of this internship will be to support the shopper activation strategy, supporting markets & key stakeholders across all Off Premise channels. They will do this by supporting the team in delivering shopper-centric solutions that help deliver a key pillar of the Off Premise Strategy, to ‘Look Like # 1’ in store and help us win vs. competition.

 

We are looking for someone who can start in February/March 2026 for six months. 

Job Description

GLOBAL ACTIVATION TOOLKITS

In this internship, you'll support with Global POS toolkits by working closely with Global Product Marketing and external design agencies for Red Bull’s global campaigns. Ensure all existing toolkits are up to date with the latest global guidance. You'll be part of this, working with suppliers to support the development of die lines for locally sourced innovation

DIE LINE DEVELOPMENT FOR LOCAL SOURCING

You'll review new and existing die lines and keep the die line menu page up to date so markets can focus on production and execution - “Get the markets 80% the way there”.

INTERNATIONAL IN-STORE THEATRE TOOLS DEVELOPMENT

In this exciting role, you'll support by providing feedback to Global Operations on the development of new in-store theatre POS tools planned for 2026. Work with agencies to update mock-ups and artwork based on feedback.

INTERNATIONAL TRADE SHOW PROJECT 

Additionally, you'll support the development of the international trade show guidance.

E-CONTENT SUPPORT

 You'll support the International eCommerce & Shopper Activation Manager on the E-com project.

Qualifications

  • Studying or have a university degree in Marketing, Sales and Communication or similar
  • Excellent command of English. Other languages advantageous, but not required
  • First Experience in Brand Marketing, Trade Marketing, or Digital Trade Marketing, preferably FMCG experience
  • Demonstrate planning and project management · Management of different stakeholders
  • Innovative, self-motivated, solution-oriented, and creative mindset with problem-solving and strategic thinking skills
  • Excellent communicator with openness to understand and adapt to cultural nuances
  • Flexible and able to work under pressure in a fast-paced team environment

Additional Information

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.221,00 gross per month.

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