Sales Controller | Key Accounts

  • Full-time
  • Travel: 0-10
  • Organization: Red Bull South Africa (PTY) LTD.
  • Job type: Permanent

Company Description

Serving as the Business Partner for the Sales Team, you will leverage advanced analytical skills, precise forecasting, and collaborative relationships with key stakeholders to maximize profitability. You will be responsible for managing financial data, improving reporting processes, optimizing trade investments, and critically assessing existing practices to support informed business decisions. With a keen commercial mindset and an eye for detail, you turn data into action, fuelling growth and keeping Red Bull ahead of the pack and give your career Wiiings. 

Job Description

GENERAL

• Drives high forecasting accuracy, builds strong relationships with budget holders, and provides financial support through insights, budget guidance, risk identification, and business case development.

• Ensures full compliance with Group Controlling guidelines and designs SAP and Customer Profitability Management System to accurately reflect sales organization responsibilities.

• Aligns and approves sales agreements with those loaded in Customer Profitability Management System, measures cost/benefit of Sales activities and manages timely distribution of financial information to budget holders.

• Manages data inputs into Customer Profitability Management System for accurate profitability reporting by Customer and SKU, promotes reporting efficiency, and supports bottom-up planning and local calendar development.

• Acts as key user for SAP/BI and several other controlling tools/systems; supports audits and fulfils ad-hoc requests within area of responsibility.

MONTH END CLOSING

• Maintains the customer hierarchy within the Customer Profitability Management (CPM) system.

• Prepares comprehensive profitability reports for all customers.

• Ensures rebate accrual reports accurately reflect all customer obligations year-to-date and are aligned between systems.

• Provides performance insights and preliminary evaluations for Key Accounts before collaborating further with stakeholders.

PLANNING & FORECASTING

• Coordinates business plan and revised estimates with budget owners, ensuring alignment with customer agreements and trade terms.

• Prepares forecasts and year-to-go estimates, taking into account realistic plans and market conditions, and communicates key changes.

• Identifies and highlights risks and opportunities within forecasts, challenging assumptions as needed to ensure accurate and reliable forecasting.

• Collaborates closely with budget owners to support timely and robust decision-making, aiming for consistent delivery of the full-year plan each month.

REPORTING & ANALYSIS

• Prepares monthly customer profitability variance analysis reports and performs accrual reconciliations related to rebate agreements.

• Contributes to the quarterly Promotional Evaluation Tool (PET) by providing key inputs and insights.

• Calculates the impact of volume, price, and product mix changes by Key Account, as well as customer, channel, and SKU mix effects on the P&L.

• Calculates and reports major financial KPIs including net sales value, exposure rates, gross margin, and value chain metrics.

 BUSINESS PARTNERSHIP

• Serves as a key business partner to stakeholders, providing support, challenging assumptions, and offering data-driven insights.

• Collaborates with Key Account Managers to develop and review joint business plans, ensures accurate capture of trade terms, and drives internal approval of customer investments.

• Regularly analyses customer profitability and promotional trade spend, prepares detailed variance analysis, and recommends changes to improve ROI based on financial findings and insights.

• Manages value chain analysis, performs ad hoc financial calculations, and assesses the impact of price changes and promotional investments on overall business performance.

Qualifications

BCom or equivalent.

IT literate, excellent MS Excel knowledge, proficient MS PowerPoint knowledge.

Strong familiarity with any integrated business analysis tool (SAP BI, Hyperion etc) is a plus.

Organised, self-motivated, and able to perform well under pressure in fast-paced team environments. 

Strong communication and presentation skills, with the ability to effectively engage stakeholders up to Director level.

Highly analytical and financially literate, demonstrating strong commercial awareness.

Proficient in identifying and analysing risks, understanding impacts, and defining alternative solutions.

Skilled at influencing others and ensuring adherence to recommendations, guidelines, or processes.

Experience in the FMCG industry is preferable.

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application. 

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