We are the human experience company.

We create experiences people love and actions brands need. By combining our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalization and relevance possible. Creativity makes it magic.

A Hybrid Implementation Planner is expected to be data-driven, insights-led, and solutions-oriented, striving to make a meaningful impact on the business.

This role demands confidence, presence, and the skills to inspire and add value at every turn. It requires collaboration, a willingness to mentor others, and a commitment to pushing boundaries. A high level of accountability is expected over the media investments we manage.

Key Responsibilities:

• Demonstrate passion, care, and vision for the brand.
• Deliver digital media implementation plans, flow plans, and opportunity evaluations.
• Collaborate and align with external agency partners.
• Translate overall strategy into actionable media flow-plans in partnership with the Strategy Team.
• Brief campaigns accurately to internal systems and oversee execution with the Ad Ops Team and Campaign Managers.
• Ensure campaigns are executed, optimized, and reported accurately.
• Collate and prepare monthly and campaign performance reports.
• Manage billing packs and resolve invoice queries to ensure financial accuracy.
• Achieve contracted KPIs, adhere to global guidelines, and meet commercial targets.
• Resolve media-related issues with a solutions-driven mindset.
• Maintain taxonomy standards and work collaboratively with Publicis Media stakeholders.
• Contribute to monthly reporting for global teams.

Weekly Activities:

• Attend client briefings, status meetings, and integration meetings.
• Collaborate with colleagues, global teams, and creative agency partners.
• Direct campaign managers and digital specialists, ensuring effective campaign monitoring and optimization.
• Prepare and present digital briefs, avoid under/overspends, and add insights to post-campaign reports.
• Update monthly reports and creative best practice documentation.
• Ensure digital integrations are maintained on internal platforms.
• Complete Google, Facebook, and other media certification updates as required.
• Maintain accurate and timely timesheets.

Education:

• A degree, diploma, or certificate in marketing, media, or communications
• Certifications in Google Fundamentals of Digital Marketing, Google Analytics, Google Ads (Search, Video, Display, Shopping), and Facebook Blueprint Planning

Experience:

• Minimum 4 years of digital media planning experience

Hard Skills:

• Strong project management capabilities
• Comfortable presenting to clients and teams
• Numerically and analytically proficient
• Advanced proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook) and web-based applications
• Excellent English fluency for business writing
• Strong data interpretation and analytics skills
• Effective at synthesizing inputs into clear, actionable strategies

Soft Skills:

• Open to constructive feedback
• Strong team collaboration and interpersonal skills
• Leadership and decision-making ability
• Adaptable to changing business priorities
• Ability to work independently and share knowledge openly
• Proactive self-starter and manager

Publicis Groupe is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees in line with our Employment Equity plan. Preference will be given to affirmative action candidates or designated groups.