Media Planner, Multicultural Strategy
- Full-time
Company Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Overview:
Prepare and implement media plans for client accounts across all types of media.
Responsibilities:
- Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
- Develop media strategy and recommendations under supervisor guidance.
- Present media plans and provide plan maintenance including objectives/strategies and updates.
- Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
- Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
- Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
- Review and verify media buys to ensure proper execution.
- Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
- Liaise with internal Strategic Resources department for use of syndicated resources.
- Be willing to participate in more advanced functions as part of training and development.
- Resolve routine, but complex questions and problems.
- Demonstrate independent decision making.
- Be capable of some personnel evaluation.
- May perform other duties and responsibilities that management may deem necessary from time to time.
Qualifications
Bachelor’s degree
1+ year’s media planning experience (agency environment) across all types of media
Business Competencies:
- Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
- Proficiency in oral and written communications
- Understanding of Activation/Negotiation team functions
- Possess a basic knowledge of strengths and weaknesses of each media type.
- Able to make independent decisions
Additional Information
All your information will be kept confidential according to EEO guidelines.
#LI-Hybrid