Media Planning Account Director - Primark
- Full-time
Company Description
With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Job Description
What will you be doing?
This is a truly exciting opportunity for a Media Planning Account Director to join the agency and work on a globally renowned retail client. This role calls for a dynamic and passionate planning mind to be the day-to-day lead and involves performance led campaign planning, global media information gathering, & reporting across paid media activity. You’ll have exposure across different media channels on a full-service team, working on cross-platform digital campaigns.
The Client - Primark
In ’73 Penneys ventured to the UK where it was renamed Primark. Since then, they’ve grown and grown, and today amaze shoppers on high streets throughout Ireland, up and down the UK, across Europe and more recently in America. A lot has changed since ’73, with over 400 stores in 15 countries and plans are to maintain the growth pattern at pace.
One Publicis Primark has supported Primark on their growth journey since 2021 with a specific aim to support Primark on raising their visibility on the digital high-street, drive traffic and engagement to their new websites and drive in-store incremental sales.
Whilst ensuring our work aligns to deliver on the Primark brand vision ‘Bring amazing affordable fashion to all’
In this role you will:
- Create brand and model strategies specific to your clients and inspire them to be brought to life via a variety of different media platforms;
- Support your client on their digital transformation journey to maximize the online high-street opportunity through data and innovative media solutions – the goal being to drive more footfall and instore incremental sales through digital;
- Have exposure across different media channels on a full-service team, working on cross-platform digital campaigns.
Qualifications
What are we looking for?
To be successful in this role, you will:
- Have significant experience in a client facing comms planning role, specifically performance led digital activity performance led campaign planning, global media information gathering, & reporting across paid media activity
- Be confident leading a variety of planning projects (for example planning of integrated communications across paid, owned, and earned media)
- Be consultative, curious and comfortable analysing data…you will always find a story to tell!
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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